IBS 2011– The Builders’ Land of Oz

Tom Silva from This Old House at CertainTeed's IBS booth

I spent January 12 – 15 at the International Builders’ Show (IBS) in Orlando, Florida. This annual event is sponsored by the National Association of Home Builders (NAHB). I was amazed how global the show has become over the years not only with exhibitors but with attendees as well.  While the show is not as large as it has been in the past and the attendance is down, attendees were there with projects. Hopefully this is an indication that industry recovery is on its way.

This show is truly the Land of Oz for builders who’ve survived the poppy fields of the past three years. The show booths are exquisitely designed and display products and processes that improve the quality of and the efficiency of the building envelope.  But it is not just products that make the difference in the design, execution or renovation of projects; it’s the interaction of the products in the assemblies and the knowledge to execute the construction correctly.

To this end, many exhibitors included training and demonstrations as part of their exhibits.  Providing the knowledge of how to correctly create systems for efficiency in the envelope is key to successful tightening of a building. I presented a series of trainings on “Sustainability and the National Green Building Code”, “Selling Energy Efficiency”, and “Moisture and Mold Prevention in Building Assemblies” at the CertainTeed booth.  We were honored to have Tom Silva, general contractor for This Old House speak at our booth again this year.  Tom answered questions from the audience and shared some great information for professionals. Some of the issues that Tom discussed will be featured in future blogs.

Among the high interest products and systems in our booth this year were AirRenew™, a wallboard that removes formaldehyde and other aldehydes from the air;  Diamondback Tile Backer a high-performance tile backer that features a bonding technology that makes tile installation simpler, faster and less costly;  EnerGen™, a photovoltaic solar power roofing product that integrates with traditional asphalt roofing and our hybrid insulation system, discussed in a previous blog, which combines spray foam insulation, blown insulation and a vapor retarder to create a cost-effective way to create a thermally superior airtight seal in the wall systems.

With more that 1,000 exhibitors at the convention it was a bit like stepping out of the dark woods of the past three year construction market and into a bright and sunny field of poppies. As tempting as it was to inhale deeply and lay down for a rest, we know that it takes friends, courage, heart, and wisdom to make it all the way to the Emerald City.  For this weary traveler, at the end of these events, there’s no place like home.

Stay tuned for future blogs which may discuss how Pink Floyd’s Dark Side of the Moon predicted our recent construction slump and what it says about future housing starts.

 

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

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