Engage! – The Challenge for Building Science Webinars
CertainTeed recently launched a series of free Building Science webinars geared to architects and building professionals. The series qualifies for Continuing Education Units with the American Institute of Architects (AIA) and the U.S. Green Building Council (USGBC) and kicks off with a series on A Systems Approach for Residential Buildings.
We received very positive feedback about the content but what the audience did not like was the platform for the webinar. Participants were required to call in on the phone for the audio which tied up their phone lines. They preferred a voiceover internet protocol. As a result, we researched and moved to a new platform to correct this situation and it has had a positive effect for all.
Since many of you may have experience with holding and/or participating in webinars I am asking for your input on some best practices with regard to platforms and content. Such as:
- Are there types of webinars or subjects of webinars that have been more impactful or of greater value for you?
- Are there platforms that are more impactful?
CertainTeed wants to improve the connection we are making with the audience and ensure that the content is being shared as fully as possible and that requires engagement. The challenge with a webinar over an in person presentation is in the ability to engage the audience.
The engagement is a critical aspect of the webinar because it is often in the engagement that the real ‘chestnuts’ fall from that engagement – not what is on the slides – and provides the most valuable application of the content.
Does anyone have any experiences to share on engaging audience during webinars? I would love to hear from you.
I invite you to join me for the webinar series and look forward to your feedback.
Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation