Walking the Walk with the Better Buildings Challenge
On December 2, 2011, 60 key employers in America were invited to participate in a roundtable panel regarding the Better Buildings Challenge. The Better Buildings Challenge is part of the Better Buildings Initiative that President Obama launched in February 2011. Led by former President Bill Clinton, through the William J, Clinton Foundation and the Clinton Global Initiative, together with the President’s Council on Jobs and Competiveness, the Better Buildings Challenge supports job creation by catalyzing private sector investment in commercial building and industrial facility updates to make America’s buildings 20 percent more efficient over the next decade and save American businesses about $40 billion per year on their energy bills.
One of the key objectives of the round table was to share ideas about how to improve energy efficiency while helping to stimulate the economy and promote jobs creation. There were a number of valid ideas presented to the Department of Energy (DOE) and Presidents Obama and Clinton during the meeting. But what was most impressive was that the focus was on both Clinton and Obama asking questions and listening to the business leaders.
The challenge is that companies must work with both the Environmental Protection Agency (EPA) on regulatory issues and with the DOE on the energy initiatives and often these two entities are on different sides of the conversation. The government needs to understand the impact on business to balance compliance to regulatory issues while improving energy especially for the manufacturing sector and this meeting was a good and productive first step.
While Saint-Gobain is certainly interested in promoting the objectives that come out of the Better Buildings Challenge, I feel that the critical issues are:
- Creating stronger building codes to promote energy efficiency
- Freeing up the capital for investments in energy improvements
- More prominent branding of the Better Buildings Challenge to encourage wider support, commitment and participant recognition
Companies need to be recognized in an ongoing, visible way for making the changes to conserve energy and natural resources. This is not a short term, quick fix. Energy efficiency needs to be a cultural change that takes place over time and becomes imbedded in the fiber of a business. With the commitments made by these initial employers, we are making a significant first step.