Architects are known for having boundless imaginations when conceptualizing their designs. Traditionally, they have put pen to paper to bring their ideas to life. However, a growing trend is to use Google SketchUp — as evidenced by the bustling flow of traffic in their booth at the 2012 AIA Convention and Design Exhibition. An inituitive, easy-to-use tool, Google SketchUp is used to create quick 3-D imagery for conceptual stages of design. It also includes a repository of 3-D building objects — the Google 3D Warehouse — that expedites the design process. Building product manufacturers, including CertainTeed, are making brand-specific building objects available through the warehouse to more closely align concepts with real-world applications. Is Google SketchUp the wave of the future? We’re interested in hearing your thoughts.