Google SketchUp Brings Design Inspirations to Life

Architects are known for having boundless imaginations when conceptualizing their designs. Traditionally, they have put pen to paper to bring their ideas to life. However, a growing trend is to use Google SketchUp — as evidenced by the bustling flow of traffic in their booth at the 2012 AIA Convention and Design Exhibition. An inituitive, easy-to-use tool, Google SketchUp is used to create quick 3-D imagery for conceptual stages of design. It also includes a repository of 3-D building objects — the Google 3D Warehouse — that expedites the design process. Building product manufacturers, including CertainTeed, are making brand-specific building objects available through the warehouse to more closely align concepts with real-world applications. Is Google SketchUp the wave of the future? We’re interested in hearing your thoughts.

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