Last week, we spent three full days connecting with builders at the International Builders’ Show in Las Vegas. Throughout our conversations, there was an unsurpassed level of energy and optimism from the builder community. We were certainly proud to be a part of the action!
For the first time, we extended the experience of the CertainTeed exhibit to builders who were unable to attend the show through daily recap videos. Our team was also very active on Facebook and Twitter to help spread the excitement of the show beyond the physical footprint of our exhibit.
From a product perspective, there is definitely an evolution from passive to active products. These are the products that work for you even after they’ve been installed thanks to smart innovation and technology. Making its debut at the show, SMARTBATTTM with MoistureSenseTM technology opens and closes in the right areas and keeps moisture out, ensuring optimal thermal efficiency, air tightness, moisture management, and acoustics. Several additional examples include exterior siding that boosts energy efficiency, drywall that actively scavenges indoor air for volatile organic compounds and photovoltaic roofing that generates energy for your home.
While performance is a top priority for builders, curb appeal is still critical to their homeowner customers. To that end, CertainTeed launched an enhanced version of its free, web-based ColorView design and visualization tool. The on-site demonstrations were a hit among show attendees, who used the tool to mix-and-max colors and styles of CertainTeed siding, roofing, fence, railing, deck and trim.
Overall, it was a great way to kick off 2014 and to showcase our people, products and knowledge. How was your experience at the show?