While it’s the result of innovative technology — not magic — we were definitely wowed by a new mobile app for Valspar paint and architectural coatings. The app allows users to scroll through an infinite color palette to find the perfect hue. If you don’t find a color you like, pick up a node device and scan an item you’d like to match. Then, the app will identify similar colors or Valspar can custom match the color — an ideal solution when architects need to carefully match interior finishes with tile, wall coverings, textiles for furniture. Valspar is also showcasing its color-shifting Kameleon architectural coating. The product features pearlescent colors that appear to shift and morph when viewed from varied angles, creating a dazzling effect for the exterior of commercial buildings.