Spring is a time of renewal, remodeling

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Spring is most certainly in the air. Temperatures are warming, color is popping and the sense of renewal abounds. Those neighbors you haven’t seen since last October are out in their yards again. People are walking, kids are playing, and the sound of hammering fills the air as many folks renew via remodeling. It’s just that time of year.

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It’s the remodeling part that gets me most excited, Based on a recent study conducted online by Harris Poll and commissioned by CertainTeed, when asked which one factor is most important to homeowners when completing an exterior home improvement project, 39 percent cited curb appeal, 26 percent cited return on investment, and 21 percent noted impact on outdoor living and lifestyle considerations.

The survey also supports what we at CertainTeed have known for some time, that color is every bit as exciting as it is confusing. In fact, 40 percent of U.S. homeowners admit they are not quite sure which colors would work best on the exterior of their homes. 11 percent admit to being color “clueless” and don’t know where to begin when selecting colors for their home. Having spent a lot of time and energy on color science, this is something we get. We’ve actually built an interactive design center so that homeowners can explore, get inspired and gain confidence in their color selection. The online tool allows users to play around with different design and color combinations of siding, roofing, trim and more. It’s a fun tool to check out even if you’re not in the market for remodeling.

Beyond exterior home improvement projects, however, the Harris Poll survey reveals some telling facts about those out-of-sight, out-of-mind renovations that tend to get brushed over. One in five U.S. house owners (19 percent) give little to no consideration to insulation when planning a kitchen remodel or home addition. Even more – one in four – say the same about drywall. This is interesting because, According to the U.S. Environmental Protection Agency (EPA), we Americans spend 90 percent of our time indoors where thermal comfort and air quality matter quite a bit. The good news is by choosing high-performance insulation and formaldehyde-absorbing drywall, homeowners have more control over energy savings and indoor pollutants like mold and VOCs than they may think. It’s always advisable to work with qualified contractors who can speak to these issues and who stock quality brands and products.

While I’m on the topic of home remodeling, video entries are now being accepted for CertainTeed’s annual Living Spaces Home Makeover Contest.  It may just help you or someone you know undertake that remodeling project that is so desperately needed. The winner gets a $100,000 grand prize, which includes $75,000 worth of building products, including professional installation and $25,000 to help cover taxes. So get the family together, shoot a fun video and enter to win by May 31. For more information and complete contest details, visit www.CertainTeed.com/DesignCenter.

Happy springtime remodeling!

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About Author

Mike Loughery is the Director of Corporate Marketing Communications for CertainTeed Corporation

4 Comments

  1. Totally agree with homeowners being “color-clueless”. I get this all the time here in Bunbury when asking clients to select a color for their roof. I guess in a way it’s a big decision and one that is very hard to live with if made poorly.

    Thanks.

  2. Mike, interesting study, if you could make a product that insulated the home that also made it look good from the curb then you would have a winner…

    The design center you have is quite good, I can imagine that would help people deciding the right colors..

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