Green Thought Leaders – Robert Marshall, manager, marketing technical services, CertainTeed Ceilings

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

I think the most compelling thing is the marketing of transparency. Five years ago all the issues that we talk about in transparency, had we had them at that point in time, we couldn’t have given this information away.  But today because of the inclusion in LEED, the references to transparency that are now part of Version 4, everybody we go to visit, either knows about it and wants to know if we have it or has heard about it and wants us to tell them about it.

It has opened up a whole new avenue for us. For CertainTeed and Saint-Gobain, we have a corporate-wide movement toward a transparency that is unprecedented from a global perspective that will trickle down to all our divisions.  At some point, there will be Life Cycle Assessments, Certified Environmental Product Declarations and Health Product Declarations that will be part and parcel of everything that we sell.

Green Thought Leaders – Drew Brandt, vice president, Marketing for CertainTeed Insulation

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

Drew Brandt 3When you look at sustainability you are looking at the structure itself – the longevity, the life, how it works – things are becoming systems. It’s not about individual products anymore so as you pull the systems together you have to understand how they operate together. Permeance is extremely important. As you look at air tightness with regard to moisture management, we now have to manage the moisture flow within that house. As moisture is generated inside and you need to get the moisture out of the house. You also have to make sure that moisture is not coming into the house from the outside.

Air tightness and moisture management are the most critical aspects of building design right now when it comes to sustainability. It affects everything from the products that are used to build the house, the comfort of the homeowners, and how the overall systems work.

Green Thought Leader – Lucas Hamilton, manager, Building Science Applications

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

Lucas Hamilton

Lucas Hamilton

Lucas Hamilton: The most compelling thing for me is transparency and transparency documentation. I think it is one of the coolest things going on because it drives human behavior. It drives consumer behavior because now they have a chance to choose materials that they can get information on and it drives manufacturer behavior because when you have to show the world what you are doing you are more inclined to make positive changes with regard to the impact you are having on the environment. It pushes and pulls and does it for all the right reasons and without mandate. It uses the best part of our human nature on both sides. I think five years from now we will look back and see just how much of an impact is has made on how we make and purchase products.

Greenbuild 2014 Erupts in New Orleans

DSCN3691Welcome to Greenbuild 2014 in New Orleans. The Big Easy is better than ever and a great place to show off the progress being made, through strategic partnerships, to bring sustainable living to a part of the city still recovering from Hurricane Katrina. The Saint-Gobain family of businesses has been involved in several projects here in New Orleans which will be discussed over the next few days in this blog.

CertainTeed (booth #1413), our parent company Saint-Gobain and our sister businesses SAGE Electrochromics and Saint-Gobain ADFORS are part of a ’village’ of exhibits. Products and expertise that inspires are at the core of what we have brought to Greenbuild this year and we are eager to share them with you.

Saint-Gobain North America and CertainTeed are in the process of building a new headquarters outside of Philadelphia, PA. Using products that we manufacture, we are building a LEED building that will address the challenges of acoustics, indoor environmental quality, and daylighting issues. We refer to our headquarters project as a ‘living lab.’

If you are attending Greenbuild you can see these products and systems and speak with our technical experts working on this project over the next few days.

If you are not attending Greenbuild come back to our blog to learn more about our initiatives and other cool products that are on display at the show.

Mold: The Unwelcome Houseguest

mold on ceilingMold is a frequent and unwelcome guest in homes across America. So much so that the U.S. Environmental Protection Agency has designated September as Mold Awareness Month.

We at CertainTeed agree that mold is an issue worth addressing. As a manufacturer, we are able to help reduce the threat of mold by developing products that discourage its growth. We also devote significant building science resources to keep building professionals apprised of new information on this complex issue. Perhaps it’s this education, which ultimately trickles down to the homeowner that has the largest impact on mold. After all, it’s not just good materials and proper construction that keep a home mold-free. Good home maintenance is a key defense against the pesky guest.

We often refer to mold as the four-legged stool. It grows easily because it only requires air, water, a food source like dust, paint or fabric, and for the temperature to be between 41 to 104 degrees. In a home, these elements come together frequently so mold has the potential to flourish. Flooded basements or attic space beneath a leaky roof are high-risk areas for mold proliferation, but so are less obvious spaces like carpet near a wet potted plant. Mold spores can also enter a home through open doors, windows, heating, ventilation and air conditioning systems with outdoor air intakes. Spores can even attach to pets and people who unknowingly bring them inside on their bodies, clothes, and bags.

Homeowners are often able to remediate small areas affected by mold. A solution of one cup of bleach to one gallon of water can remove the unwanted fungus from nonporous surfaces. It’s important, however, that homeowners know to be careful to not mix bleach with other household cleaners and to wear disposable gloves and a protective N95 respirator during the remediation process.

For larger mold removal projects, or those affecting porous surfaces like drywall or insulation, building professionals with a solid understanding of building science should be the ones to clean away the mold. These professionals will also be able to safely remove materials and replace them with mold-resistant materials like fiber glass insulation or mold-resistant gypsum wallboard.

The good news is mold does not have to happen. Our building scientists often tout the five Ds to controlling mold. De-leak fixtures and holes, de-bubble wallpaper, dehumidify the indoor air, dry wet furnishings within 24 to 48 hours, and de-odor or fix the source of musty smells.

For more information on mold or Mold Awareness Month, visit http://www.epa.gov/mold/preventionandcontrol.html.

 

Shedding Light on Fair, Affordable Housing

HFH 806 houseDay in and day out we’re consumed with the products aspect of building and remodeling homes at CertainTeed. As a building materials manufacturer, we are committed to helping create high-performing, energy-efficient comfortable homes for families.

 We take pride in the fact that we contribute to healthy, thriving communities — especially through our partnerships with YouthBuild, Habitat for Humanity and Homes for Our Troops.

 However, despite the number of available homes in our communities, the stark reality is that not everyone has access to quality, affordable housing. According to the U.S. Department of Housing and Urban Development (HUD), there are more than four million violations of fair housing laws each year. This means that discrimination based on race, disability, familial status, national origin or religion is a reality for many individuals that are attempting to rent an apartment or buy a home as well as securing a mortgage and home insurance.

 In terms of affordable housing, Habitat for Humanity reports that in the United States 48.5 million people are living in poverty, without stable, decent housing.

 There are only 30 affordable and available housing units available for every 100 low-income households. This is a very complex issue that organizations such as Make It Right — which is rethinking the design and construction of affordable housing — are tackling.

 There are dozens of organizations dedicated to fair, affordable housing issues and we encourage you to get involved. To learn more, check out this list of 101 resources that are helping to build better communities.

 

 

Build Home Insurance Perks into Your Pitch

cit5glamourimagesmallWhether you’re a builder or an architect, you’re always looking for new ways to sell your homes to your clients. Here’s something unique to build into your pitch – the homeowners insurance benefits. Savings and extra perks go along with insuring a new house versus an old one. You can get a leg up on the competition by using a lesser known perk to your advantage.

To start off: simply buying new can help your clients save. Homes built within the last 10 years could qualify for a discount of up to 20%. Given that the average U.S. homeowners insurance premium exceeded $822 as of the end of December, the new discount could generate savings of up to $164 a year. Providers prefer new homes because they believe there is a lower risk of them incurring an expensive claim.

Other ways that new homes can earn your clients home insurance savings and help with your sales message include the following:  

New plumbing

Plumbing system failures are the leading source of home water losses, according to the Insurance Institute for Building and Home Safety (IBHS). It’s no wonder that home insurance providers wish to avoid plumbing malfunctions when the average claim per incident weighs in at more than $7,000, according to the Insurance Information Institute (III).

Updated plumbing systems in new homes form a major part of a moisture management strategy and can therefore earn your clients preferred home insurance policies, which generally come with lower premiums.

A modern HVAC system

Heating and cooling systems can be testy. In fact, heating equipment is the second leading cause of home fires, according to the National Fire Protection Association (NFPA). To avoid the approximate $5.8 billion dollars in damage that heating systems cause in fire damage every year, insurance carriers consider new HVAC systems a major factor in determining whether a homeowner qualifies for a preferred policy. New HVAC systems also typically work more efficiently and can save your clients 20% or more in utilities costs.

More fire safety

From 2007 to 2011, the U.S. experienced nearly 50,000 fires due to electrical malfunction and $1.5 billion in direct property damage, according to the NFPA. The average fire claim costs insurers in excess of $33,000, according to the III. Again, new wiring is a factor in qualifying for a preferred policy. Other anti-fire measures in new homes include smoke detectors, which can win owners premium discounts of up to 5% ($41 on that average premium cited above).

Roof stability

Roof damage from wind and hail costs an average of $7,177 per claim, so home insurance providers favor sturdy roofs. If your building project involves roofs that the carrier qualifies as impact-resistant,—UL class 3 or higher—your clients could get preferred status and qualify for lower premiums. Some materials that qualify are metal and concrete tile.

None of these savings are one-time price breaks: They can extend for years, which should increase their appeal to buyers. In fact, homeowners who go 10 years without filing a claim can win a discount of up to 20% on their premiums. New homes make it much easier to reach that 10-year threshold.

When speaking with potential buyers about the benefits of buying new, add home insurance discounts to your toolbox. You can get your clients focused on protecting their homes, while adding the benefits of lower monthly premiums. Doing so can help persuade clients to buy new – and to buy with you.

Guest Blogger Carrie Van Brunt-Wiley has been Community Manager for HomeownersInsurance.com since 2007. She is a native New Yorker with a background in journalism and professional writing.

 This guest blog post does not necessarily reflect the opinions of CertainTeed Corporation.

Small is Beautiful in this Contemporary Cabin from Simplex Homes

When you start to think about downsizing  you may want to consider modular construction if you are building.  At Greenbuild this year, the Green Zone exhibited a wonderful option.Simplex House

The Greenbuild Cabin, designed by Resolution:4 Architecture and built by Simplex Homes, was an excellent example of more efficient living similar to the types of residential options you would see at the Solar Decathlon.  Attendees at Greenbuild could see products at work in a modular one-room retreat that was aesthetically very pleasing.

The 806-square-foot cabin is designed to have a strong connection to the exterior, with abundant natural lighting achieved through low-e, Argonne-filled, double-pane glass. With a LEED Platinum certification as the goal, the cabin employs a number of green technologies, including rainwater collection, a greywater system, photovoltaic array, EPDM rubber membrane roofing system and a super-insulated envelope.

The cabin houses a fully functional kitchen and, through its creative use of space and natural lighting, invites residents to live large.  

An Insight from CertainTeed Green Guru Mike Bottoms

I asked CertainTeed Green Guru Mike Bottoms, Solar Sales Manager the following questiongreenbuild-nation-20x20:

If you had the ability to change one thing about the way we construct homes and buildings what would it be?

I would like to see all homes have a solar array. It would not only cut down on the stress on the  infrastructure of the grid, but would also improve the lifestyles of people by lowering utility bills and give them more independent from the utility companies. The challenge we face currently is that solar is still very connected to rebates and incentives.  As the utility rates go up and incentives go down we will reach parity at some point.  Right now we are more dependent on rebates so I would like to see those be more permanent and consistent state to state.

An Insight from CertainTeed Green Guru Bob Marshall

greenbuild-nation-20x20I asked the following question to CertainTeed Green Guru Bob Marshall, Manager, Marketing Technical Services for Ceilings:

If you had the ability to change one thing about the way we construct homes and buildings what would it be?

Since my interest is primarily with commercial construction, I would say it would be a higher level of attention to the acoustic environment in buildings. It has such great power to effect the way that humans work in an office facility, how well they learn in educational facilities and how well they recover in a healthcare facility. There are volumes of academic research to support these very obvious connections. What is helpful to us now is that LEEDv4 has actually placed points available for effective acoustic design in just about every relevant point system that is part of the new rating system.