Green Thought Leaders – Robert Marshall, manager, marketing technical services, CertainTeed Ceilings

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

I think the most compelling thing is the marketing of transparency. Five years ago all the issues that we talk about in transparency, had we had them at that point in time, we couldn’t have given this information away.  But today because of the inclusion in LEED, the references to transparency that are now part of Version 4, everybody we go to visit, either knows about it and wants to know if we have it or has heard about it and wants us to tell them about it.

It has opened up a whole new avenue for us. For CertainTeed and Saint-Gobain, we have a corporate-wide movement toward a transparency that is unprecedented from a global perspective that will trickle down to all our divisions.  At some point, there will be Life Cycle Assessments, Certified Environmental Product Declarations and Health Product Declarations that will be part and parcel of everything that we sell.

Green Thought Leaders – Drew Brandt, vice president, Marketing for CertainTeed Insulation

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

Drew Brandt 3When you look at sustainability you are looking at the structure itself – the longevity, the life, how it works – things are becoming systems. It’s not about individual products anymore so as you pull the systems together you have to understand how they operate together. Permeance is extremely important. As you look at air tightness with regard to moisture management, we now have to manage the moisture flow within that house. As moisture is generated inside and you need to get the moisture out of the house. You also have to make sure that moisture is not coming into the house from the outside.

Air tightness and moisture management are the most critical aspects of building design right now when it comes to sustainability. It affects everything from the products that are used to build the house, the comfort of the homeowners, and how the overall systems work.

A Sustainable Behemoth Part II – Quantifying the Recycling of Removed Materials During Deconstruction

DSCN3647This is the second blog in a series I am doing about the construction of our new headquarters which will be a ‘living lab’ for our products.

Work on our new headquarters in Malvern, PA is moving extremely fast.  I would say faster than any of us thought possible. The exterior glass is being installed on the building and the goal of being ‘under roof’ before winter is certainly within our reach.

But before we could install the new exterior with Saint-Gobain glass products, the deconstruction of the building needed to take place and all of the materials coming off the building that can be recycled needed to be cataloged.

The building is being built to several different sustainability standards, including LEED, most of which require that we make an accurate accounting of the recycling efforts going into the deconstruction phase.  All the glass and steel, as it comes off the building, needs to be quantified and accounted for.  This information will be used for validation of our goals for recycling the existing building.

The speed, accuracy and the accounting for all the materials that can be recycled was simply amazing given the size of the building. This was not only done quickly but cleanly.

Phase I complete!

If you are attending Greenbuild this week stop by our booth #1413 and see this project, the products and speak to the architects and technical staff working on the building.

Green Thought Leader – Doug Gehring, director, Marketing Technical Services at CertainTeed Gypsum

Douglas C. Gehring

Douglas C. Gehring

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

Doug Gehring: The next big thing in green building is the WELL Building standard. With version 1.0 launched Monday by the Green Building Certification Institute (GBCI) and announced by keynote speaker and New Orleans Saints Quarterback Drew Brees, the program sets standards for buildings based on seven categories relevant to occupant health in the built environment – Air, Water, Nourishment, Light, Fitness, Comfort and Mind. It takes a broad approach to healthy interiors and human health, with the goal to make green building more broadly accessible and affordable.

According to their website, The WELL Building Standard is the first protocol of its kind that focuses on human wellness within the built environment. It identifies specific conditions, that when holistically integrated into building architecture and design, enhance the health and well-being of the occupants. The standard is the culmination of six years of research developed by Delos, a real estate firm, in partnership with leading scientists, doctors, architects and wellness thought leaders.

Having been piloted for a couple of years, the movement has also attracted well known celebrities and holistic aficionados, including self-improvement expert and Greenbuild featured speaker Dr. Deepak Chopra and environmentally-conscious actor Leonardo DiCaprio, among others.

To learn more, visit wellcertified.com.

Greenbuild Attendees to Get an Inside Look at Designing and Constructing a Productive, Healthy Workplace

HQ_LabImagine. You’re the world’s largest building product’s manufacturer. You’ve been in your existing offices for more than a quarter of a century. You’ve identified new real estate and are charged with retrofitting more than 320,000 square feet of office space to create a living lab, model and showcase of your extensive portfolio of industry-leading, sustainable building products.

Want to get an inside look behind the reinvention of the world’s largest building products company’s North American headquarters? Then stop by the Saint Gobain (Powered by CertainTeed and SAGE) Education Lab (Booth #1523) for “Balancing Act: Sustainable office design from multiple viewpoints,” this morning at 10:30 a.m.

The exterior renovations and lobby of the new headquarters are being designed by Bernardon Haber Holloway with the interiors being designed by Jacobs. By leveraging the full range of Saint-Gobain’s portfolio of sustainable products and technologies, the headquarters is expected to achieve the U.S. Green Building Council’s LEED Gold Certification. The goal is to create a workplace that is energy-efficient, has superior air-quality and moisture management, and makes a material difference in the comfort and health of employees.

Ultimately, Saint-Gobain selected a suburban campus along the Philadelphia corridor that could provide integrated, mixed-use space with significant room for expansion. At the same time, the new Malvern campus remains accessible to the company’s expert employee base, many of whom reside in Chester and Montgomery Counties.

The panel includes:

Lucas Hamilton, manager, building science applications for CertainTeed

Shawn Puccio, senior vice president of finance at Saint Gobain North America

Neil Liebman, principal at Bernardon Haber Holloway Architects PC

Maureen Byrne, manager of projects at Jacobs

Tad Radzinski, consultant, Sustainable Solutions Corporation

Green Thought Leader – Lucas Hamilton, manager, Building Science Applications

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability?

Lucas Hamilton

Lucas Hamilton

Lucas Hamilton: The most compelling thing for me is transparency and transparency documentation. I think it is one of the coolest things going on because it drives human behavior. It drives consumer behavior because now they have a chance to choose materials that they can get information on and it drives manufacturer behavior because when you have to show the world what you are doing you are more inclined to make positive changes with regard to the impact you are having on the environment. It pushes and pulls and does it for all the right reasons and without mandate. It uses the best part of our human nature on both sides. I think five years from now we will look back and see just how much of an impact is has made on how we make and purchase products.

The Greenbuild LivingHome Experience

GB_LivingHome

This year, I was fortunate to kick off my Greenbuild experience in New Orleans by touring the beautifully appointed LEED® Platinum net-zero modular demonstration home constructed earlier this week on the exhibit hall floor. Designed and developed by LivingHomes and in partnership with Make It Right, the 1,550 square foot modern home lived up to its sustainable promise, showcasing the latest in high-performance, healthy living practices. Three seemed to be the magic number – built in Austin, Texas in three weeks, it was shipped in three modules and only took three hours to assemble onsite. Then the LivingHomes design team took over to put the finishing touches on a modern masterpiece that included plenty of inviting outdoor living space.

No healthy and sustainable living detail was overlooked, from the Energy Star Rated Andersen windows composed of 40 percent reclaimed wood fiber, to the GREENGUARD-certified Kohler bath and shower plumbing. CertainTeed was also proud to be included in the stringent product specifications, which included AirRenew M2Tech Indoor Air Quality gypsum board, Diamondback tile backer, Sustainable Insulation, CertaSpray spray foam insulation, Forticel and InsulSafe blowing wool insulation.

In addition to featuring the latest in green construction, partners succeeded in creating a warm and welcoming feeling with the interior design elements, with calming paint colors, local artisan furniture accents and inviting, energy-efficient lighting. It was a place I would be proud to call home. And as it turns out, one Katrina-displaced family will do just that after the show, where the Make It Right organization will move it to its community in the lower 9th ward. Its permanent stop will be among 100 other LEED Platinum-certified and Cradle to Cradle-inspired homes in a beautiful lot across the street from a playground.

If you missed the home at Greenbuild, you can still take your own virtual tour by visiting livinghome.greenbuildexpo.com.

Greenbuild 2014 Erupts in New Orleans

DSCN3691Welcome to Greenbuild 2014 in New Orleans. The Big Easy is better than ever and a great place to show off the progress being made, through strategic partnerships, to bring sustainable living to a part of the city still recovering from Hurricane Katrina. The Saint-Gobain family of businesses has been involved in several projects here in New Orleans which will be discussed over the next few days in this blog.

CertainTeed (booth #1413), our parent company Saint-Gobain and our sister businesses SAGE Electrochromics and Saint-Gobain ADFORS are part of a ’village’ of exhibits. Products and expertise that inspires are at the core of what we have brought to Greenbuild this year and we are eager to share them with you.

Saint-Gobain North America and CertainTeed are in the process of building a new headquarters outside of Philadelphia, PA. Using products that we manufacture, we are building a LEED building that will address the challenges of acoustics, indoor environmental quality, and daylighting issues. We refer to our headquarters project as a ‘living lab.’

If you are attending Greenbuild you can see these products and systems and speak with our technical experts working on this project over the next few days.

If you are not attending Greenbuild come back to our blog to learn more about our initiatives and other cool products that are on display at the show.

Hoteliers Take Heed: LEED is Good for Business

BlogA recent study published by the Cornell University School of Hotel Administration provides empirical evidence that LEED-certified hotels make more money per room than non-certified competitors.

The U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) rating system has guided the building industry’s turn toward sustainable design since 2000. From its inception, the question has never been is LEED good for the environment. That’s a given. The question has always been is LEED good for business. Certainly the hotel industry has already embraced sustainable design to varying degrees, but evidence supporting its business practicality will surely spur on future green efforts.

What Cornell researchers did for this study was compare the performance of 93 LEED-certified hotels to that of 514 comparable non-certified competitors and found that those certified had higher average daily rates and revenue per available room, at least for two years following the certification.

This is interesting news for the hotel industry. Until now there has been little data linking LEED certification to business performance. The Cornell University study’s findings mesh with McGraw-Hill’s 2013 Green Retail and Hospitality report, which looked at annual operating costs, asset value, and ROI. This data, coupled with USGBC’s new LEED scorecard specific to the hotel industry, could bring forth lasting change toward sustainably designed hotels.

As the manufacturer of a complete portfolio of gypsum board, insulation and finishing products, we share the responsibility to help hotels meet LEED credits. That’s why we offer building materials that allow hotels to effectively address important environmental issues like indoor air quality, thermal performance and acoustics.

It’s our perspective that the Cornell study will serve as a catalyst for hoteliers to support the construction of sustainably built hotels. The proof is in the Cornell report, the guidance is in the LEED scorecard, and the products are on the market. Seems like now is a good time for hotels to go green.

Specifiers Unite: Free Webinar on Comfortable Environments through Sustainable Design

Sustainable design, indoor air quality, controlled ventilation and thermal comfort are the topics du jour for a free webinar led by building scientist Lucas Hamilton on October 1 at 2 p.m. EST. While many of CertainTeed’s courses are offered through the Academy of Continuing Education, we are delighted to team up with the Construction Specification Institute (CSI) for this webinar, titled “Commercial Building Design: Comfortable Environments Through Sustainable Design.”

The presentation will review core principles of sustainable design and describe green building concepts and rating systems. Participants will learn ways to improve indoor air quality through controlled ventilation and material selection and how to create superior acoustical environments through sound control design practices.

More specifically, the learning objectives include:

  • Explain the concepts of green building through sustainable design and describe the three principles of sustainable design.
  • Understand credit categories for a green building rating system.
  • Describe several factors affecting thermal comfort.
  • Understand ways to improve indoor air quality through controlled ventilation and material selection.
  • Explain how to create superior acoustical environments through sound control design practices.
  • Review design strategies that help create a high quality visual environment.

To join the conversation, register here.