Q and A at International Builders’ Show (IBS) with CertainTeed Expert Kelly Warren

During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson pitches the following question to Kelly Warren, Senior Product Manager, Insulation

Explain what SMARTBATT™ is and the technology behind it?

Kelly and TedSMARTBATT is a kraft-faced insulation product that has an integrated vapor retarder in the product.  Not only does it protect your home from moisture entering the cavity in the winter but it opens to become vapor permeability in the spring and summer to allow vapor to escape the cavity. It is the best way to avoid moisture and mold from building up within the walls. The product senses the changes in the relative humidity causing the spray-applied coating to change molecular structure allowing the product to open and close and breathe based on ambient temperatures.

It is more important now with the changes in the building codes and the movement toward an air tight envelope. When you get to this level of air tightness it becomes extremely important to manage the moisture vapor in the home.

Q and A at International Builders’ Show (IBS) with Expert Ron Hazelton

During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson talked with TV’s “House Calls” host Ron Hazelton

What trends are you seeing with regard to Home Improvement?

???????????????????????????????One of the reasons I enjoy coming to shows like IBS is because consumers are becoming very savvy buyers. They spend much more time researching products for their home than depending on building professionals only to guide their buying decisions.

I am always looking for new products that solve problems in the home such as indoor air quality, acoustics, energy savings and comfort to share with my viewers if I believe that they will benefit them and their homes.  CertainTeed always has innovative products that I can share with my viewers whether they are building professionals, DIYers or consumers.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Ted Winslow

During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson (right) pitches the following question to Brand Product Manager – Building Science, Systems & Technical Marketing, Ted Winslow, Insulation

???????????????????????????????With the Change in Building Codes, how is that impacting the Insulation World?

The focus on green building continues to grow and the building code changes reflect that. More and more questions are coming from consumers regarding what is inside the wall systems and what they can do to make their homes tighter and more efficient. Transparency is very important and in response to that we have created Environmental Product Declarations and Health Product Declarations for our wide array of products for all types of applications.  These documents are also needed for LEED (Leadership in Energy and Environmental Design) certification which is a standard for identifying more energy efficient buildings. The most critical areas are controlling the acoustics from room to room and managing moisture.  Insulation is about the complete comfort of a building.

As building codes continue to change, so do the options for insulating your walls – from fiberglass batts to spray foam to blowing wool and smart vapor retarders. It is important to find the right insulation to improve efficiency in any building.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Matt Gibson

???????????????????????????????During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson pitches the following question to Matt Gibson, Marketing Director, Siding

What New Options are Available with Regard to Creating Beautiful Living Spaces?

With exterior cladding there are endless possibilities with regard to color and texture available today to create a unique look to your home.  For us, it is about Freedom of Choice and aesthetics to create beautiful homes.  We can give you exactly what you want to make your home reflect your style and personality. We have several online tools that will enable homeowners and builders to test colors and styles on the home so that the most informed decisions can be made before ever putting a product on the house.

Colorview is a visualization tool that can take a picture of a specific home and allow homeowners and builders to put siding and roofing styles and colors directly on the house. This enables the homeowner to select the right style and color of siding and roofing that will provide a lifetime of satisfaction and curb appeal. Our ColorCoach and CurbAppeal applications take more generic styles of homes and allow you to  explore colors, styles and textures as well.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Lucas Hamilton

Lucas and TedDuring IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson(right) pitches the following question to Building Scientist Lucas Hamilton

What is CertainTeed doing to control the way moisture is entering and leaving the home?

We use a variety of different kinds of materials and technique in our products – including passive materials – that can change their properties from being vapor closed to vapor open to address this issue.  In a situation when a wall gets wet, the physical materials that make up that wall change and promote the removal of the moisture from that wall to dry it out before biological contaminants can take hold and compromise the indoor air quality.

We have always had moisture intruding in our built assemblies but as we have increased our efforts to conserve energy over the last 40 years we have reduced our tolerance for that moisture and drying potential.  If you can pump heat and energy into a wall you can dry it out. But if you bottle up that energy you reduce your tolerance for those intrusions.

 

3 Reasons to be Optimistic about the Housing Market in 2015

As we usher in the 2015 National Association of Home Builders (NAHB) International Builders’ Show (IBS) we can be optimistic that the housing market will continue to pick-up based on some emerging trends.

CertainTeed was honored recently to present a manufacturer’s perspective to the Federal Reserve on the state of the construction industry and what changes need to take place to improve existing home sales and pave the way for new construction.

2014 did not turn out to be as robust a recovery as we hoped.  I think we can all agree that, even though it was the best year in housing starts in recent memory, it fell short of expectations.  Tight mortgage credit significantly crimped first-time home buyers.  According to the National Association of Realtors  first-time home buyers accounted for 33 percent of the nation’s housing market in 2014 – the smallest share since 1987 and down from 38 percent in 2013. The lack of first-timers makes it difficult for trade-up buyers to sell their homes creating a domino effect hurting new home sales and single-family construction.

So why do I feel that we will see resurgence in the housing market in 2015?

  1. JOBS – Payroll employment rose by 252,000 in December, and the unemployment rate declined to 5.6 percent. Job gains occurred in professional and business services, construction, food services and drinking places, health care, and manufacturing. Jobs and income growth usually boost consumer confidence and positive feelings about home ownership.
  1. MILLENNIALS - With more than three million 19 to 34 year olds living with their parents until they are gainfully employed and able to begin looking for that starter home, the uptick in job creation is good news. Once employed they will make plans for marriage, first home and family.
  1. LENDING - Mortgage finance giants Fannie Mae and Freddie Mac recently signaled a willingness to lend by lowering their minimum down payment requirement from 5 to 3 percent.

Industry experts suggest a more steady growth year of 16 percent, driven more by growth in single-family starts which is expected to grow 21 percent.

Let’s hope they are right.

If you are attending IBS, stop by and visit our booth at Central Hall C2127.

 

 

 

IBS Insights: Water Damage Woes

NormAbramNorm Abram from This Old House made a special visit to the CertainTeed booth today and answered questions from IBS attendees, which included the question:

What is the number one downfall that destroys homes?

Water. And it’s not just homes that are built with wood. There are buildings that I have seen over the years that were made out of metal and because of moisture they are destroyed. In some ways, you really need to treat a house like a human being. It’s similar to the clothes we wear that keep us warm or the athletic wear that wicks water away. Why not learn from that?

We agree wholeheartedly with Norm, which is why CertainTeed had a dedicated building science team to tackle moisture management issues. And, there’s a host of resources at www.certainteed.com/buildingscience to help builders address the mayhem caused by unwanted moisture.

IBS Insights: Keeping Moisture out of Walls

KellyWarrenKelly Warren, CertainTeed Insulation Product Manager, participated in a live Q&A session at the International Builders’ Show. Here’s a recap of the discussion:

Q: Are there new approaches builders can use to reduce the liability of moisture and mold in wall cavities?

Yes, one of the main concerns we hear from builders is how to keep moisture out of your walls. And that’s what our new product SMARTBATT does. It is a kraft-faced fiberglass batt insulation that has an integrated smart vapor retarder — which offers additional, enhanced drying capabilities in the wall cavity. In the summer, when it’s warm, moisture tries to get into your house. When it’s winter and it’s cold outside moisture tries to escape. The smart vapor technology that is incorporated into SMARTBATT opens and closes in the right areas and keeps moisture out. And, it rounds out the complete equation when it comes to comfort — thermal efficiency, air tightness, moisture management, and acoustics.

 

IBS Insights: Building Science Snapshot

Lucas Hamilton, Building Scientist Application Specialist, participated in a live Q&A session at the International Builders’ Show. Here’s a recap of the discussion:

Q: What is building science and what does it mean for the future of the building industry?

The underlying purpose of building science is to determine how to make all of the components of a home or building cohesive — so that all products work together effectively. We’re not only thinking about what a product does, but how it influences everything around it.  Using this approach, builders can better ensure the health, comfort, durability and sustainability for the lifetime of the building. Most people spend 90 percent of their time indoors ­— either at home or at the office — so healthy interior environments are extremely important. 

IBS Insights: Ready for Action!

Screen shot 2014-02-04 at 4.03.16 AMWe’re gearing up for an action-packed week at the International Builders’ Show (IBS) in Las Vegas. Representing the largest annual light construction show in the world, IBS offers a rich opportunity to connect with thousands of builders and learn more about building industry trends, best practices and new products. At the CertainTeed exhibit (#C2127) we will host several top-notch building gurus with a wealth of experience and valuable industry insights, which include:

 

And, our very own CertainTeed building products experts will take part in ongoing Q&A sessions on a wide range of topics, such as energy efficiency, exterior home design, solar roofing technology and more. If you are at the show, we encourage you stop by and join the conversation. If not, we’ll be collecting loads of information and insights that we’ll post here in the weeks ahead. Stay tuned!