Q and A at International Builders’ Show (IBS) with CertainTeed Expert Matt Gibson

???????????????????????????????During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson pitches the following question to Matt Gibson, Marketing Director, Siding

What New Options are Available with Regard to Creating Beautiful Living Spaces?

With exterior cladding there are endless possibilities with regard to color and texture available today to create a unique look to your home.  For us, it is about Freedom of Choice and aesthetics to create beautiful homes.  We can give you exactly what you want to make your home reflect your style and personality. We have several online tools that will enable homeowners and builders to test colors and styles on the home so that the most informed decisions can be made before ever putting a product on the house.

Colorview is a visualization tool that can take a picture of a specific home and allow homeowners and builders to put siding and roofing styles and colors directly on the house. This enables the homeowner to select the right style and color of siding and roofing that will provide a lifetime of satisfaction and curb appeal. Our ColorCoach and CurbAppeal applications take more generic styles of homes and allow you to  explore colors, styles and textures as well.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Lucas Hamilton

Lucas and TedDuring IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson(right) pitches the following question to Building Scientist Lucas Hamilton

What is CertainTeed doing to control the way moisture is entering and leaving the home?

We use a variety of different kinds of materials and technique in our products – including passive materials – that can change their properties from being vapor closed to vapor open to address this issue.  In a situation when a wall gets wet, the physical materials that make up that wall change and promote the removal of the moisture from that wall to dry it out before biological contaminants can take hold and compromise the indoor air quality.

We have always had moisture intruding in our built assemblies but as we have increased our efforts to conserve energy over the last 40 years we have reduced our tolerance for that moisture and drying potential.  If you can pump heat and energy into a wall you can dry it out. But if you bottle up that energy you reduce your tolerance for those intrusions.

 

3 Reasons to be Optimistic about the Housing Market in 2015

As we usher in the 2015 National Association of Home Builders (NAHB) International Builders’ Show (IBS) we can be optimistic that the housing market will continue to pick-up based on some emerging trends.

CertainTeed was honored recently to present a manufacturer’s perspective to the Federal Reserve on the state of the construction industry and what changes need to take place to improve existing home sales and pave the way for new construction.

2014 did not turn out to be as robust a recovery as we hoped.  I think we can all agree that, even though it was the best year in housing starts in recent memory, it fell short of expectations.  Tight mortgage credit significantly crimped first-time home buyers.  According to the National Association of Realtors  first-time home buyers accounted for 33 percent of the nation’s housing market in 2014 – the smallest share since 1987 and down from 38 percent in 2013. The lack of first-timers makes it difficult for trade-up buyers to sell their homes creating a domino effect hurting new home sales and single-family construction.

So why do I feel that we will see resurgence in the housing market in 2015?

  1. JOBS – Payroll employment rose by 252,000 in December, and the unemployment rate declined to 5.6 percent. Job gains occurred in professional and business services, construction, food services and drinking places, health care, and manufacturing. Jobs and income growth usually boost consumer confidence and positive feelings about home ownership.
  1. MILLENNIALS - With more than three million 19 to 34 year olds living with their parents until they are gainfully employed and able to begin looking for that starter home, the uptick in job creation is good news. Once employed they will make plans for marriage, first home and family.
  1. LENDING - Mortgage finance giants Fannie Mae and Freddie Mac recently signaled a willingness to lend by lowering their minimum down payment requirement from 5 to 3 percent.

Industry experts suggest a more steady growth year of 16 percent, driven more by growth in single-family starts which is expected to grow 21 percent.

Let’s hope they are right.

If you are attending IBS, stop by and visit our booth at Central Hall C2127.

 

 

 

IBS Insights: Water Damage Woes

NormAbramNorm Abram from This Old House made a special visit to the CertainTeed booth today and answered questions from IBS attendees, which included the question:

What is the number one downfall that destroys homes?

Water. And it’s not just homes that are built with wood. There are buildings that I have seen over the years that were made out of metal and because of moisture they are destroyed. In some ways, you really need to treat a house like a human being. It’s similar to the clothes we wear that keep us warm or the athletic wear that wicks water away. Why not learn from that?

We agree wholeheartedly with Norm, which is why CertainTeed had a dedicated building science team to tackle moisture management issues. And, there’s a host of resources at www.certainteed.com/buildingscience to help builders address the mayhem caused by unwanted moisture.

IBS Insights: Keeping Moisture out of Walls

KellyWarrenKelly Warren, CertainTeed Insulation Product Manager, participated in a live Q&A session at the International Builders’ Show. Here’s a recap of the discussion:

Q: Are there new approaches builders can use to reduce the liability of moisture and mold in wall cavities?

Yes, one of the main concerns we hear from builders is how to keep moisture out of your walls. And that’s what our new product SMARTBATT does. It is a kraft-faced fiberglass batt insulation that has an integrated smart vapor retarder — which offers additional, enhanced drying capabilities in the wall cavity. In the summer, when it’s warm, moisture tries to get into your house. When it’s winter and it’s cold outside moisture tries to escape. The smart vapor technology that is incorporated into SMARTBATT opens and closes in the right areas and keeps moisture out. And, it rounds out the complete equation when it comes to comfort — thermal efficiency, air tightness, moisture management, and acoustics.

 

IBS Insights: Building Science Snapshot

Lucas Hamilton, Building Scientist Application Specialist, participated in a live Q&A session at the International Builders’ Show. Here’s a recap of the discussion:

Q: What is building science and what does it mean for the future of the building industry?

The underlying purpose of building science is to determine how to make all of the components of a home or building cohesive — so that all products work together effectively. We’re not only thinking about what a product does, but how it influences everything around it.  Using this approach, builders can better ensure the health, comfort, durability and sustainability for the lifetime of the building. Most people spend 90 percent of their time indoors ­— either at home or at the office — so healthy interior environments are extremely important. 

IBS Insights: Ready for Action!

Screen shot 2014-02-04 at 4.03.16 AMWe’re gearing up for an action-packed week at the International Builders’ Show (IBS) in Las Vegas. Representing the largest annual light construction show in the world, IBS offers a rich opportunity to connect with thousands of builders and learn more about building industry trends, best practices and new products. At the CertainTeed exhibit (#C2127) we will host several top-notch building gurus with a wealth of experience and valuable industry insights, which include:

 

And, our very own CertainTeed building products experts will take part in ongoing Q&A sessions on a wide range of topics, such as energy efficiency, exterior home design, solar roofing technology and more. If you are at the show, we encourage you stop by and join the conversation. If not, we’ll be collecting loads of information and insights that we’ll post here in the weeks ahead. Stay tuned!

Interesting Insights from the International Builders’ Show

The International Builders’ Show was once again a hotbed of building industry activity and thought-provoking discussion. Here are a few memorable tidbits and revelations to recap the day:

Weather-related events are driving heightened awareness of home performance. The devastation caused by Hurricane Katrina and Super Storm Sandy continues to influence new building codes and product innovations. Case in point — there’s a new publication, Storm & Security Protection, dedicated specifically to these issues.

Convenience, functionality and performance are deeply intertwined. For example, centrally located laundry rooms might make household chores less tedious, but can generate extra noise — compromising the overall enjoyment and comfort in living spaces. As a result, products such as SilentFXTM noise-reducing gypsum board, which are commonly used in home theaters, are being installed in new areas of a home.

Certain building-related tools are facing extinction, maybe. Ok, this might be a stretch, however, the team at Professional Remodeler introduced us to a new iPad app that can calculate the dimensions of a room sans measuring tape.

 

 

 

“Overheard” at the International Builders’ Show

Throughout the first day of the International Builders’ Show, there have been dozens of conversations that shed light on new and emerging trends in the building industry. From the vantage point of the CertainTeed exhibit as well as a quick visit to BuilderLIVE, there was a healthy amount of idea sharing and discussion. The dialogue on Twitter — especially via the #OverheadAtIBS hashtag — offered additional insight into activity at the show. Here are a few interesting tidbits that caught my attention.

The demand for contemporary interior design, which calls for clean, simple lines, is on the rise. Outstanding craftsmanship is a must to achieve this aesthetic. For example, interior trim and moulding, which are less prevalent in contemporary design, typically camouflages imperfections in interior finishes.

Energy efficiency remains a top priority. There are new building codes to tackle and it’s just plain common sense. Fortunately, there are an increasing number of products and solutions — such as hybrid insulation — to optimize the energy efficiency of a home.

Building science is a great way to sell a house. Having this foundational knowledge not only strengthens a builder’s competitive edge, it means healthy, comfortable homes and satisfied customers.

New technology continues to intrigue us. Home lighting and automation systems are evolving to new levels of sophistication. New garage concepts, such as power lifts that stack multiple vehicles in a single space, are slowly emerging in the custom home market.

So, what’s captured your attention thus far?

NAHB International Builders’ Show – Where New Products and Learning Collide

CertainTeed booth at IBS 2013

CertainTeed booth at IBS 2013

I am in Las Vegas for the National Association of Home Builders International Builders’ Show 2013.  I truly enjoy this show because it is a great opportunity to ‘kick the tires’ on products and learn about best practices taking places in the build community. 

With the new 2012 Building Codes that are starting to be adopted by states, it is critical that build professionals know the changes to the code requirements where they are building. It is also important to hear about best practices for achieving airtight assemblies and the best solutions for achieving maximum energy efficiency in the building envelope.

For IBS 2013, CertainTeed is focused on building knowledge. To assist with this, CertainTeed is incorporating in its booth (C2126) a Builder Resource Center making available building science and technical experts to share best practices but also to answer questions from show participants. If you come to our Resource Center you will be eligible to win a full day consultation by a building scientist on your construction site. 

At the booth, we will also have technical experts hosting “Ask the Expert” interactive sessions centered on building science, roofing, insulation, siding, gypsum and foundations. With the extension of the Energy Tax Credit as part of the fiscal cliff negotiations, contractors and developers who construct or renovate “dwelling units” (apartments, condos or single-family homes) that meet certain energy efficiency standards have access to a tax credit of up to $2000.

If you are attending IBS, make sure to stop by booth C2126 and pick our brains. I guarantee you will have a great learning experience as well as a fun time.