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Homeowner Trends: Remodeling is In

Screen shot 2014-04-14 at 3.38.39 PMHouzz indicates that the vast majority of homeowners prefer to remodel their home rather than move. In a webinar hosted by Qualified Remodeler magazine, Liza Housman from Houzz — an online remodeling and design platform —  provided an in-depth look into their annual Houzz & Home study, which included the participation of more than 155,000 homeowners. A few key highlights…

  • 91 percent of homeowners said that reviews and recommendations are a top priority in hiring a contractor. A valuable reminder that customer service should always be top of mind!
  • 5 percent of homeowners spent more than a year researching a remodeling project — a sign that remodelers might need to exercise more patience in closing the deal with some customers.
  • Top remodeling projects included kitchen (31%), bathroom (27%), and patio (22%).
  • The highest-ranking replacement projects involved flooring (26%), window and door (21%) and roofing (15%)
  • For kitchen and bath remodeling, more than 40 percent of projects entailed framing or structural work — which definitely caught our attention since any project that guts to the stud is a great time caulk, seal and insulate in addition to aesthetic improvements.

Overall, the survey uncovered great opportunities for growth potential. Let’s get to work!

IBS Insights: Keeping Moisture out of Walls

KellyWarrenKelly Warren, CertainTeed Insulation Product Manager, participated in a live Q&A session at the International Builders’ Show. Here’s a recap of the discussion:

Q: Are there new approaches builders can use to reduce the liability of moisture and mold in wall cavities?

Yes, one of the main concerns we hear from builders is how to keep moisture out of your walls. And that’s what our new product SMARTBATT does. It is a kraft-faced fiberglass batt insulation that has an integrated smart vapor retarder — which offers additional, enhanced drying capabilities in the wall cavity. In the summer, when it’s warm, moisture tries to get into your house. When it’s winter and it’s cold outside moisture tries to escape. The smart vapor technology that is incorporated into SMARTBATT opens and closes in the right areas and keeps moisture out. And, it rounds out the complete equation when it comes to comfort — thermal efficiency, air tightness, moisture management, and acoustics.

 

The 12 Months of Homebuilding by CertainTeed

140ja0hIn the first month of homebuilding, my true love gave to me, a piece of land overlooking a scenic ravine.

In the second month of homebuilding, my true love gave to me, an awesome set of architect house plan drawings.

In the third month of homebuilding, my true love gave to me, a Form-A-Drain™ 3-in-1 Foundation footing system for drainage ease.

In the fourth month of homebuilding, my true love gave to me, a high quality, two-story wood framed home built to please.

In the fifth month of homebuilding, my true love gave to me, CertaWrap™ weather-resistant barrier and Cedar Impressions® Polymer Shake Siding in ivy green.

In the sixth month of homebuilding, my true love gave to me, thermally efficient Optima® blown-in wall insulation and Air Renew™ drywall to rid me of those VOCs.

In the seventh month of homebuilding, my true love gave to me, Ecophon® Focus Ds acoustic ceiling tiles for my media room and a 70-inch big screen TV.

In the eighth month of homebuilding, my true love gave to me, a well-insulated attic filled with InsuSafe® SP.

In the ninth month of homebuilding, my true love gave to me, a roof featuring Landmark Solaris™ solar reflective shingles complemented with Apollo Solar Roofing® to make my own energy;

In the 10th month of homebuilding, my true love gave to me, an EverNew® LT Deck and a yard surrounded by a Chesterfield Vinyl Fence for privacy.

In the 11th month of homebuilding, my true love gave to me;  Restoration Millwork Trim® to finish our dream; an EverNew LT Deck and a yard surrounded by a Chesterfield Vinyl Fencefor privacy; a roof featuring Landmark Solaris solar reflective shingles and complemented with Apollo Solar Roofing to make my own energy; a well-insulated attic filled with InsuSafe SP; Ecophon Focus D acoustic ceiling tiles for my media room and a 70-inch big screen TV; thermally efficient Optima blown-in wall insulation and Air Renew drywall to rid me of those VOC’s; CertaWrap weather-resistant barrier and Cedar Impressions Polymer Shake Siding in ivy green; a high quality, two-story wood framed home built to please; a Form-A-Drain 3-in-1 Foundation footing system for drainage ease; an awesome set of architect house plan drawings; and a piece of land overlooking a scenic ravine.

In the 12th month of homebuilding, my true love gave to me:  the keys to a brand new dream home built with CertainTeed….

 Happy Holidays from all of your friends at CertainTeed!

 

 

 

Wall Assemblies for Maximum Efficiency: How Many Layers is Too Many?

SimplexOPTIMABuilding professionals spend a lot of time dealing with production construction which has dialed in efficiencies and productivity to provide the maximum assembly for the cost per square foot.  The reality is in standard construction you build things in five or six layers. This is the standard in terms of building a wall system more efficiently and we have gotten it down to a science.  Generally a six layer home will give you a solid, energy efficient, comfortable home.

Occasionally, I work with builders on projects that remind me of possibilities beyond what is the status quo.  I recently had an opportunity to work with a builder who was building a custom home whose wall systems had 13 layers.  This wall had so much redundancy and robustness built into it that I just had to ask for a chance to visit the project and see this masterpiece being built.

This was the homeowner’s instruction: They wanted a thick wall, they wanted a silent wall, they wanted a highly efficient wall for them to own.  That’s one of the key’s to this discussion- the owner is focused on what comes afterwards- not what happened before. To achieve this goal the builder is employing a combination of traditional masonry materials and cutting edge products and systems.   

In a similar fashion, a project that CertainTeed has been involved with at the Navy Yard in Philadelphia with Penn State achieves a similar goal but in a lighter and perhaps less massive assembly – to create a highly efficient wall system that can provide comfort, improve indoor air quality, better acoustics but, and here’s the rub- to still be affordable by more typical consumers.  This was done by using a 2 x 8 construction – providing a deeper wall cavity – A Blown-in-Blanket Insulation System, Weather Resistant Barrier, a Smart Vapor Retarder and Air Barrier System, a Wallboard Solution, Rigid Insulation on exterior and Insulated Vinyl Siding. This created an R30.5 exterior wall.

In both homes, products were used to address acoustics, indoor air quality and moisture control.  Do you need 13 layers?  Probably not but the pressure is certainly going to be on what layers remain to do more than they have in the past.

Thoughts?

 

An Unsettling Modular Construction Myth Is Put To Rest

SimplexOPTIMARecently, I had the opportunity to debunk an industry myth that blown-in fiberglass loose-fill insulation is not a viable option for new modular home construction, as it might settle and lose R-value while in transit between the modular home production facility and the jobsite. This was one of the reasons modular home builder Simplex Homes had avoided using blown-in insulation on their projects for years. This year, however, they found themselves working with our OPTIMA® blown-in fiberglass insulation while building a Net Zero Energy demonstration structure at The Navy Yard in Philadelphia as part of Penn State’s GridSTAR Experience Center.

The plan was to build, insulate and roof the shell of the structure, using modular construction techniques, at the Simplex Homes production facility in Scranton, Pa., and ship it by truck to Philadelphia. Having never used OPTIMA in a modular construction application and concerned about the settling rumor, the builder consulted me for assistance in the design and assembly of the high-performance wall assemblies. I designed for them a high-performance 2×8 wood-framed wall assembly, which offered a total insulation R-value of 35.4. A key component of this assembly is a Blow-in-Blanket® System (BIBS) for the wall cavity featuring a 7-1/4-inch-thick layer of OPTIMA insulation.

With on-site assistance from one of our product engineers, the Simplex Homes crew was able to easily build and insulate the wall assemblies. The building’s shell was trucked to The Navy Yard this past spring, where the remainder of the interior finishes were added. An inspection after its arrival confirmed that the insulation had not moved an inch. Simplex Homes was impressed by their first experience installing OPTIMA and is now looking forward to working with the product in future modular construction projects.

The bottom line is that fiberglass loose-fill insulation is naturally inert and therefore will not settle or lose R-Value over the years, as long as it is installed properly at its full designed thickness. Blown-in fiberglass loose-fill insulation is an asset to any modular construction project, offering unwavering superior R-value, fire resistance and acoustic control for the life of a structure.

Now that we’ve put this myth to rest, what topic should we tackle next?

Don’t Stop at the Surface with Moisture and Mold Damage

1316551358_254450912_4-Residential-and-commercial-Flood-Water-Damage-services-free-est-8888110187-ServicesMold Awareness Month Tip #2: When you see signs of moisture damage either on the exterior or interior you can’t just address this at the surface.  You have to keep digging until you get to dry materials.  If that means tearing out the drywall and the insulation until you get to something dry, so be it. You can’t just fix the surface because it was wet. If you have to replace materials following moisture damage consider using a mold and moisture resistant drywall and a smart vapor retarder with your insulation to add protection to your wall assembly. You will be building in more robustness to an area of your home that is apparently susceptible to moisture intrusion.

That’s from the outside too.  If you find some water damage around your window and you tear it out you can’t stop there.  Take your screwdriver or awl and probe the wood behind it to find out how far the damage goes. If you don’t correct the problem at the source and replace all the damaged materials, the chances of mold occurring in this area are very good..

So, don’t stop at the surface or just treat the symptoms.  You have to exhaust the symptoms and get to the source.

Remember, if you see moisture damage whether inside or outside the building don’t stop digging and probing until you get to dry.

Glass Bottle or Paper Bag?

If you wanted to keep something for 50 years would you keep it is a paper bag or a glass bottle?

This question came from a recent architect training I conducted in New York. I was engaged in a conversation about wall systems and sustainability with this group and the discussion moved to durability in relation to sustainability.

I posed that question and the response was a glass bottle. However, a case can be made for both.

Many of the passive energy saving measures we employ in our buildings can only be accomplished effectively during initial construction.  As an example; it is very difficult to add insulation to side walls over time because the cavity is designed, constructed and closed in.  If you want durability and longevity you better be building something upfront that will last at least 50 years.

To that end, do not employ difficult to replace materials that are not intended to last as long as the wall you are building. If you haven’t figured it out yet we were talking about different types of insulation.

If you can’t see it, inspect it, or fix it, you had better be sure it’s going to be around longer than you are.

Your thoughts are always welcome.

Building Knowledge at AIA 2013 — Expertise that Inspires

LucasAIA13Upon completion of a CEU Course at AIA 2013 on “The Future of Building Materials and Their Impact on How We Build”, Building Scientist Lucas Hamilton was asked the following question:

“What does air tightness have to do with air quality? How does the tightness influence the air inside?  It doesn’t make any sense?”

When the building envelope was leaky, we had three to four times the volume of the building being changed every hour by fresh air from outside — uncontrolled in the building envelope. Now, with tighter buildings we don’t allow that.  So, you have lost all the fresh air you had coming through the walls. That’s why it is so important. That is the influence today.

If you’re at AIA, stop by booth #2108 to continue the discussion with Lucas and our team of Building Knowledge experts. Also, feel free to add your thoughts below — comments and questions are always welcome!

AIA Convention Takes on the Mile-High City

AIA2013Welcome to Denver! The 2013 American Institute of Architects (AIA) Convention is ready to go.  Each year exhibitors look for ways to entice attendees to their booth.  This year, the Saint-Gobain family of businesses – led by CertainTeed — is taking a new approach by bringing technical and building knowledge, and solution-based insights such as indoor environmental quality, acoustics and moisture management to our booth that can have a positive impact on the design of buildings in general.

Over the past year, we have offered accredited building science courses via webinar and our online continuing education platform to builders, designers and architects.  This practice is helping to shape sustainable building.  This year we are bringing some of these courses to the AIA Convention through our Learning Lounge.  To complement this effort, the Saint-Gobain booth (2108) is staffed with technical experts across our companies who can offer building knowledge and systems expertise unequaled in the industry.

You can still talk about products, but our Building Knowledge Bar with our experts can take the conversations to a new level. You can also tweet us questions @certainteed and we can hook you up with the right expert to answer your question.

Although our courses are sold-out, we will be blogging and tweeting questions and observations that are raised in the sessions that could apply to a problem or issue you are facing. Just follow #AIA2013.

We hope to see you over the next few days at booth 2108 to share what new innovations are taking place within the Saint-Gobain family of businesses and to be your premier resource for building knowledge.

A Tip for New Home Buyers – Consider What is Behind the Walls

Hybrid insulation installDuring the 2013 International Builders’ Show I had the chance to speak with a regional manager for a national builder about the challenge of helping consumers understand the features, benefits and return on investment (ROI) on the hidden features in a home. 

When a potential homeowners speaks to a builder they are usually more focused on considering upgrades that are visible to the eye than considering what’s underneath the walls of the home. What they don’t consider is how upgrading the R-value in their walls will save them money on heating and cooling over the life of the home or if they plan on selling the home in the future, how this improved performance may help them compete against homes that will be built between now and then.

The challenge that is faced by a builder as well as a solution provider is to create ways to have that very conversation with the consumer in a clear and relatively quick manner. The reality is that a builder only has so much time with a prospective buyer of a new construction and they do have a great deal of ground to cover.  It is usually easier to focus on what is visible than what is not.

During our chat, we discussed creating scenarios of building a house three different ways to maximize the efficiency of the home and how to show that to a prospective buyer.  You could have partially finished walls in the garage of a model home which show building and insulating a wall to code vs. improved materials and techniques.  You could then show various types of wallboard – yes there are varieties of wallboard that address noise reduction, mold and moisture control and volatile organic compound removal.  This could be a chance for people to actually see and understand what is usually hidden behind the finishes they have been focused on.

Truth is, potential homeowners seem more interested in talking about the aesthetics of countertop materials than increasing the efficiency of their wall systems. Why are we so comfortable being ignorant about one the most important investments of our life? I would bet that more people have researched the features and benefits of their next car in terms of gas mileage, horsepower, etc.  than researching the type of insulation and wallboard to use in their home for optimum comfort and health.

Does anybody have any ideas of how we can engage homeowners in the conversation about the energy efficiency options in homes that will lower their operating costs over the life of a home? If you are a realtor, what do you do?