Generating Buzz for Professional Remodelers

NAHBRemodelingMonthTo help promote the benefits of working with a professional remodeler, the National Association of Home Builders (NAHB) has designated the month of May as National Home Remodeling Month.

Websites such as Pinterest or Houzz might make home remodeling projects look like a breeze, but there’s something to be said for bringing in a professional remodeler to get the best results. After all, how many of you remodelers have been called to bail out a homeowner with a botched DIY remodeling project? These sites can also be a good way to showcase you work.

Add this with compelling signs that homeowner demand for remodeling projects is on the rise and it couldn’t be a better time to proactively educate homeowners on the value of a professional remodeler.

An article from BuildingOnline reports strong growth indicators for remodeling in the first quarter of 2013. It’s reported a main contributor to this is that many homeowners now need to address projects that they had postponed for a lengthy amount of time. A recent study by the NAHB shows kitchen and bathroom projects remain the most popular remodeling jobs—both projects were up 17 percent from just a few years ago.

Whether it is the experience a professional can provide or the accurate costs and timeline, homeowners should recognize when it’s necessary to call in the experts and get the job done right the first time.

The NAHB also provides a recap of tools available to help advance your remodeling business. The materials can easily be adapted for use on an ongoing basis.  Remodelers should also research manufacturers for special programs that can help reduce costs on projects.

May might be National Home Remodeling month, but the opportunity to promote the benefits of a professional remodeler is a message that resonates 365 days a year.

Eric Nilsson is Vice President, Corporate Marketing for CertainTeed Corporation

It’s Easy to Lower Energy Bills – Insulate!

BuilderLiveI continue to be amazed at tradeshows how attracted attendees are to photovoltaic (PV) products. It is admittedly an exciting technology and I saw this again at the Greenbuild and the International Builders’ Shows.  At this past IBS show, our Builders’ Resource Center answered many questions on many topics but clearly the most interest was again regarding integrated photovoltaic roofing and PV panels.

I guess what I find so amazing is how much time people will dedicate to evaluating the return on investment (ROI) for PV while remaining so unwilling to spend even a little effort going after low hanging fruit that might not be as exciting or visible. PV can be a good investment for many folks but it could be a great investment if they improved their baseline consumption first.

Insulate, tighten up that ductwork and envelope while ensuring proper fresh air and then the same PV investment can go from providing say 50 percent of your power needs to providing 75 percent. There’s an old African proverb that says: “if you want to go fast go alone but if you want to go far go together.” Nothing could be truer in a situation such as this. Every little effort you make can combine to have an impact greater than the sum of the parts.

Another thing I often hear during trade show discussions about solar is that folks are going to wait a little longer until they get into the PV roofing (they have a new roof they don’t want to disturb just yet, they are waiting for the right client to force their hand, they heard that prices are going to keep dropping as more folks get into it, etc…). I understand. It’s not a small investment and so it should be done with prudence.

But…. adding insulation and improving the building envelope need not wait. Material prices for these types of products are near historic lows and labor is trained, willing, and eager to do the job. You will begin saving money on your energy bill immediately and perhaps your new cash flow properties will actually allow you to get that super sexy solar even sooner.

 

Vegetative Roofs Could Save On Water Bills

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

Often, when I am conducting seminars on sustainable solutions for buildings, the question comes up regarding the benefits of a vegetative roofing system.  One of the major benefits starting to take place provides a boost to a company or building owners’ bottom line – reduced water bills!

Some major municipalities such as Portland, Oregon are beginning to reward building owners with reduced water bills when systems are put in place in or on the building to reduce the storm water run-off.  The reason for this is many municipalities have a co-mingled system where storm water and sewer discharge are carried through the storms drains to the treatment plant together. Very often, in a significant rain event, the capacity of the system is overwhelmed. As a result, the overflow of raw effluent runs into estuaries and the municipality can incur fines because the storm drains were overloaded.

LiveRoof

What I have seen is that companies who take measures to control the rainwater run-off on their sites are starting to be rewarded for their efforts.  One practice which is gaining in popularity is the utilization a vegetative or live roof and municipalities are rewarding companies for installing vegetative roofs by reducing water rates.  That can be a significant savings for a large, multi-tenant building.

When you think about it, this is a very interesting angle that municipalities are taking to promote the use of green roofs.  It is a win-win in that it controls utility costs for the building owner which offsets the cost of the installation of the vegetative roof.  It is a positive for the community because it helps to maintain and prolong the life of the utility systems by not overloading them. It also can provide a nice environment for occupants if they have access to the roof.

The 12 Months of Homebuilding by CertainTeed

Mike Loughery

Mike Loughery

Mike Loughery is Director, Corporate Marketing Communications for CertainTeed Corporation

In the first month of homebuilding, my true love gave to me, a piece of land overlooking a scenic ravine.

In the second month of homebuilding, my true love gave to me, an awesome set of architect house plan drawings.

In the third month of homebuilding, my true love gave to me, a Form-A-Drain™ 3-in-1 Foundation footing system for drainage ease.

In the fourth month of homebuilding, my true love gave to me, a high quality, two-story wood framed home built to please.

In the fifth month of homebuilding, my true love gave to me, CertaWrap™ weather-resistant barrier and Cedar Impressions® Polymer Shake Siding in ivy green.

In the sixth month of homebuilding, my true love gave to me, thermally efficient Optima® blown-in wall insulation and Air Renew™ drywall to rid me of those VOCs.

In the seventh month of homebuilding, my true love gave to me, Ecophon® Focus Ds acoustic ceiling tiles for my media room and a 70-inch big screen TV.

In the eighth month of homebuilding, my true love gave to me, a well-insulated attic filled with InsuSafe® SP.

In the ninth month of homebuilding, my true love gave to me, a roof featuring Landmark Solaris™ solar reflective shingles complemented with Apollo Solar Roofing® to make my own energy;

In the 10th month of homebuilding, my true love gave to me, an EverNew® LT Deck and a yard surrounded by a Chesterfield Vinyl Fence for privacy.

In the 11th month of homebuilding, my true love gave to me;  Restoration Millwork Trim® to finish our dream; an EverNew LT Deck and a yard surrounded by a Chesterfield Vinyl Fencefor privacy; a roof featuring Landmark Solaris solar reflective shingles and complemented with Apollo Solar Roofing to make my own energy; a well-insulated attic filled with InsuSafe SP; Ecophon Focus D acoustic ceiling tiles for my media room and a 70-inch big screen TV; thermally efficient Optima blown-in wall insulation and Air Renew drywall to rid me of those VOC’s; CertaWrap weather-resistant barrier and Cedar Impressions Polymer Shake Siding in ivy green; a high quality, two-story wood framed home built to please; a Form-A-Drain 3-in-1 Foundation footing system for drainage ease; an awesome set of architect house plan drawings; and a piece of land overlooking a scenic ravine.

In the 12th month of homebuilding, my true love gave to me:  the keys to a brand new dream home built with CertainTeed….

Happy Holidays from all of your friends at CertainTeed!

Tips for Optimum Efficiency of Solar and Cool Roofs

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

While conducting a webinar recently on thermal performance in building envelopes I was reminded about a very important issue related to both commercial cool roofs and photovoltaic roofs.  They must be cleaned!

If you do not clean your solar panels and cool roofs their efficiency plummets.  Roofs are out of sight but it is important to not forget about them.  Cool and photovoltaic roofs should be inspected every six months to insure that they are performing properly and providing the maximum benefit of the product.

Reminder! No one should work on a roof but a roofer. The integrity of the roof is very important and the correct tools and cleaning agents much be used to properly clean a cool or photovoltaic roof without damage. I cannot stress this point enough – any cleaning to be performed must be done in accordance with the recommendations of the roof or photovoltaic manufacturer. Inspections should also be conducted only by a roofer or the manufacturer.

If you would like to read a great paper on the economic viability of cleaning cool roofs just follow this link: http://www.ornl.gov/sci/roofs+walls/staff/papers/new_51.pdf.

New OSHA Directive Highlights Hazards to Roofing Contractors

Falls from roofs, or other heights, are the number one cause of death for roofing installers.  In 2009, there were 283 falls on construction jobsites that led to serious injury or death. The reality is that falls can easily be avoided by utilizing the appropriate fall protection gear. The importance of utilizing fall protection is under renewed scrutiny by the U.S. Department of Labor’s Occupational Safety and Health Administration (OHSA) and the fines for non-compliance can be crippling to roofing contractors.

Residential construction employers need to comply with the agency’s new directive to provide residential construction workers with appropriate fall protection. OSHA has implemented a three month phase-in period for the directive, which began on June 16 and runs until September 15, 2011. During the phase-in period contractors who are compliant with the old directive (STD 03-00-001) will receive a hazard alert letter informing the employers of the fall protection methods available, but also reminding contractors that they need to have a site-specific fall protection plan in writing.  If the contractor complies with the old directive it is likely that OSHA will not issue fines or stop the contractor from working until the contractor complies with the fall protection directive.

However, if the roofing contractor is not complying with the old fall protection directive, OSHA may enforce the new directive, and issue fines against the contractor.  OSHA also has authority to require a jobsite to be shut down until the site comes into compliance with the OSHA regulations and/or directives.

The Citation Policy includes;

  1. If an employer is engaged in residential construction, but does not provide guardrail systems, safety net systems, personal fall arrest systems, or other fall protection allowed under 1926.501(b), a citation for violating 1926.501(b)(13) should be issued unless the employer can demonstrate the infeasibility of these protective measures or the existence of a greater hazard.
  2. Under STD 03-00-001, the employer was not required to have a fall protection plan that was written and site-specific. With the cancellation of STD 03-00-001, fall protection plans under 1926.502(k) must be written and site-specific.

Roofing contractors have argued that fall protection can get in the way of the work they perform because of the way it is tethered on the roof.  Fall protection manufacturers have tried to address this concern by creating feasible controls that can be put in place to protect the workers from fall hazards and not create tripping hazards for contractors that work on roofs. OSHA’s Residential Fall Protection page is a great resource for contractors and provides several documents that are easy to navigate and understand. One of these, Guidance Document on Fall Protection in Residential Construction is an excellent resource that provides examples of new protection gear and how they work.  It also provides photos, brief explanations, and is easy to follow. The Public Residential Fall Protection Presentation provides details on guardrail and safety net systems.

As a manufacturer of roofing materials, CertainTeed is committed to safety in the production and application of construction products.  We also feel that it is important  that you abide by OSHA directives in order to avoid placing your employees or workers in unsafe situations that could result in fines or a shutdown of a jobsite.  Creating safe practices in the workplace and on the jobsite protects the business and its employees.  Choose safety first.

JLC Live Residential Construction Show Stuns with Volume of Exhibitors and Attendees

Myron Ferguson clinic on drywall finishing

Why on a sunny, cool, dry, Rhode Island day would nearly 6,000 residential construction professionals from all over New England – and beyond – take a couple of days off, after the most brutal winter in New England history, to attend a trade show?

Why would manufacturers from all over the country flock to Providence, Rhode Island to exhibit at this trade event and why is there a higher demand for exhibit space at this show than the capacity to exhibit?

Why is this show one of the few trade events in the last three for four years to have growth as a problem?

Why? Because JLC Live, presented by The Journal of Light Construction, Remodeling, and Tools of the Trade magazines published by Hanley Wood delivers one of the highest trade show values – pound for pound, dollar for dollar – in the industry!

This show’s attendance increased by nearly 10 percent from 2010 to 2011 and the exhibitor participation increased by 15 percent.  This is extraordinary in a down economy!

Today, building technology is changing at a rapid rate. The beauty of JLC Live is the marriage of the practical side with the science/theory side attracting installers, applicators and remodelers who are eager not only to see the latest products but who want to see the science/theory and best practice applications in action by attending hands-on clinics.

Two examples of the show’s clinics supported by CertainTeed (both packed) were:

  • Drywall Trade Secrets – Gypsum drywall finishing clinic conducted by Myron Ferguson, Building Specialist, demonstrating best practices of drywall installation and finishing using a new gypsum product, AirRenew™ that removes volatile organic compounds (VOC’s) from the air improving the indoor air quality.
  • Home Performance SolutionsBill Robinson, Building Specialist discussed the opportunities of bringing energy efficiency to older homes.  The retrofit market will continue to grow as homeowners seek to improve the efficiencies of their building envelop. It is expected that, over the coming years, the remodeling market will grow by an annual rate of 3.5 percent.

From CertainTeed’s perspective, the benefit of an event like this is that the attendees are so excited by what they see and learn they will leave the event and go out and buy building products.  The impact is that quick.  In this economy the construction industry is a highly competitive place. Contractors and remodelers knowing they need to differentiate themselves waste no time in adding new ‘tools’ to their toolbox.

At a time when we are not ‘out of the woods’ as an industry,  it is obvious that building professionals find this show a significant value proposition making it well worth their time and resources.

If you were at JLC Live, let me know what you thought of the event.

 

Eric Nilsson

Eric Nilsson is Vice President, Corporate Marketing for CertainTeed Corporation

Will Solar Panels Ever Grace the White House Roof?

Lucas Hamilton

A firestorm has once again formed around the White House.  This time it is regarding solar roofing panels. You could say it is a wonderful example of where bureaucracy meets reality.  Bill McKibben an author, educator and founder of 350.org, a global organization focused on climate change journeyed to Washington, D.C. to ask President Obama to reinstall solar panels that Jimmy Carter had installed on the White House roof while serving as President.  The White House declined.

I am not advocating that the President uses 30-year-old solar panels on the White House, but the mission was a noble one. As a building scientist and alternative energy supporter representing a company that is investing in the research and development of solar roofing products, I do feel that considering solar panels on the White House would be a strong statement in support of solar technology. It would provide encouragement and serve as an example for all Americans. Even if it were a part of the White House roof, it would send the right message.

The move to alternative energy sources is generating jobs, helping us reduce our dependence on fossil fuels and lowering carbon emissions responsible for global warming.

The Department of Energy is very focused on addressing the issues of climate, reducing carbon emissions, research and development of alternative energy sources  and supporting programs like the Solar Decathlon, which promotes solar power and sustainable, energy efficient construction. But is this too passive a statement of support for solar?

The White House, a significant and very visible symbol of America, would be the perfect place to harness the power of sun.

McKibben, was a guest on David Letterman on September 1, talking about the White House trip, climate change and his October 10, 2010 event Work Party for Energy.

 Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

Green Generates Green for Philadelphia Builder

Lucas Hamilton

I had the pleasure of listening to Tad Radzinski, of Sustainable Solutions, a sustainability expert in the Philadelphia area, talk about an unusual and creative project that he recently worked on using a vegetative roof. 

From the Building Science perspective, what I like about vegetative roofs is the albedo of plants, which plays a large part in the benefit of live roofs, and the fact that they are literally cool roofs that naturally increase the insulation value on your structure (the r-value of the soil bed). Live roofs also reduce the amount of storm water runoff and city’s like Philadelphia are starting to reward building owners for moving to vegetative roofs.

 A few facts:

 1.) For most of us on municipal water, when you pay for a gallon of water you are also paying for a gallon of sewage treatment.

 2.) In older municipalities, the storm water and sewage lines are co-mingled.

 3.) When there is a rain event it can cause the water/sewer to overflow system capacity and be diverted into the rivers.

 4.) When this occurs, the municipality is fined for the overflow.  However, most cities would rather pay the small fine from the occasional rain event than to upgrade the storm water and sewage system.

Philadelphia recognized this and has started to reward builders who take steps to reduce site run-off by reducing the per gallon rate paid for the water they do use. By demonstrating the volume of run-off eliminated through the implementation of vegetative roofs and the reduction of hard surfaces such as paved parking areas, builders can qualify for water rate reductions. Applying this data to a life cycle assessment, we quickly see one more way that being green can save you green.

Lucas Hamilton is Manager, Building Science Applications at CertainTeed Corporation

Cautionary Tale on Installing Vegetative Roofs

LiveRoof

While presenting a workshop last week in Northern New Jersey hosted by Grubb & Ellis, Inc., a property management firm, I engaged in a conversation with an architect about a learning experience he encountered while installing a vegetative or live Roof.  

Vegetative roofs have been utilized in Europe for about 25 years and are gaining popularity in the United States especially for commercial buildings. From a building science perspective the thing I like about live roofs is the natural property of plants when it comes to resisting solar heat gain from infrared radiation.  The albedo, which is the surface reflectivity of the sun’s radiation, plays a large part in the benefit of a live roof.

On the hottest day in the summer, the average surface temperature of living plants in direct sunlight is only two degrees greater than the temperature of the ambient air. If you measured the temperature of a dark surface it could be as much 20 to 30 degrees higher than the ambient air.  Since plants never get more than two degrees hotter than the ambient air it makes them the obvious cool roof. 

While we are seeing an increase in cool roofs in building design, we can’t lose sight of common sense.  Now back to the architect and his tale.

This architect explained that the construction on the project was delayed which meant that the vegetative roof was installed in the summer.  By the time the plants arrived to be installed on the roof structure it was July, the hottest and driest time of year in northern New Jersey.  As a result, the first three months of the roofs’ life required watering.  The architect never imagined that he would have to water his roof for three months.

The designers and contractors never considered in the scheduling that the vegetative roof would need support if installed at the hottest and driest time of year.  The installation of the living component could have been delayed to more appropriately suit the environmental conditions but the benefit to the building of the vegetative albedo would not have been realized when it was actually needed the most- in the mid and late summer. It’s a great example of one of the many trade-offs we have to evaluate when building sustainably.  

 

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications at CertainTeed Corporation