Shedding Light on Fair, Affordable Housing

HFH 806 houseDay in and day out we’re consumed with the products aspect of building and remodeling homes at CertainTeed. As a building materials manufacturer, we are committed to helping create high-performing, energy-efficient comfortable homes for families.

 We take pride in the fact that we contribute to healthy, thriving communities — especially through our partnerships with YouthBuild, Habitat for Humanity and Homes for Our Troops.

 However, despite the number of available homes in our communities, the stark reality is that not everyone has access to quality, affordable housing. According to the U.S. Department of Housing and Urban Development (HUD), there are more than four million violations of fair housing laws each year. This means that discrimination based on race, disability, familial status, national origin or religion is a reality for many individuals that are attempting to rent an apartment or buy a home as well as securing a mortgage and home insurance.

 In terms of affordable housing, Habitat for Humanity reports that in the United States 48.5 million people are living in poverty, without stable, decent housing.

 There are only 30 affordable and available housing units available for every 100 low-income households. This is a very complex issue that organizations such as Make It Right — which is rethinking the design and construction of affordable housing — are tackling.

 There are dozens of organizations dedicated to fair, affordable housing issues and we encourage you to get involved. To learn more, check out this list of 101 resources that are helping to build better communities.

 

 

A Celebration of Architecture

 

Eaton Center

Eaton Center

Architects are like invisible magicians. They add long-lasting intrigue, beauty, comfort and convenience to our surroundings, yet the impact of their work is rarely a topic of daily discussion. Our fast-paced lives keep us mired in chaotic schedules and to-do lists that might preclude the diurnal appreciation of our surroundings — all the more reason to take a minute and take note of National Architecture Week, April 6-12.

Spearheaded by The American Institute of Architects, National Architecture Week is an annual commemoration that aligns with the birthday of our nation’s first architect, Thomas Jefferson. It’s designed to recognize the talent and innovation of architects along with the positive contributions they make in our communities. There’s a number of ways to get involved:

  • Follow #archweek14 on Twitter. Upload pictures of your favorite home or building and add comments to posts that grab your attention.
  • Visit the CertainTeed Facebook page to see our curated list of favorite projects.

And, for ongoing inspiration — well beyond National Architecture Week — we highly recommend Architizer for its amazing photography. Of course, you are always welcome and encouraged to spend time here on our blog — we like to hear your inspirational stories all year round!

Build Home Insurance Perks into Your Pitch

cit5glamourimagesmallWhether you’re a builder or an architect, you’re always looking for new ways to sell your homes to your clients. Here’s something unique to build into your pitch – the homeowners insurance benefits. Savings and extra perks go along with insuring a new house versus an old one. You can get a leg up on the competition by using a lesser known perk to your advantage.

To start off: simply buying new can help your clients save. Homes built within the last 10 years could qualify for a discount of up to 20%. Given that the average U.S. homeowners insurance premium exceeded $822 as of the end of December, the new discount could generate savings of up to $164 a year. Providers prefer new homes because they believe there is a lower risk of them incurring an expensive claim.

Other ways that new homes can earn your clients home insurance savings and help with your sales message include the following:  

New plumbing

Plumbing system failures are the leading source of home water losses, according to the Insurance Institute for Building and Home Safety (IBHS). It’s no wonder that home insurance providers wish to avoid plumbing malfunctions when the average claim per incident weighs in at more than $7,000, according to the Insurance Information Institute (III).

Updated plumbing systems in new homes form a major part of a moisture management strategy and can therefore earn your clients preferred home insurance policies, which generally come with lower premiums.

A modern HVAC system

Heating and cooling systems can be testy. In fact, heating equipment is the second leading cause of home fires, according to the National Fire Protection Association (NFPA). To avoid the approximate $5.8 billion dollars in damage that heating systems cause in fire damage every year, insurance carriers consider new HVAC systems a major factor in determining whether a homeowner qualifies for a preferred policy. New HVAC systems also typically work more efficiently and can save your clients 20% or more in utilities costs.

More fire safety

From 2007 to 2011, the U.S. experienced nearly 50,000 fires due to electrical malfunction and $1.5 billion in direct property damage, according to the NFPA. The average fire claim costs insurers in excess of $33,000, according to the III. Again, new wiring is a factor in qualifying for a preferred policy. Other anti-fire measures in new homes include smoke detectors, which can win owners premium discounts of up to 5% ($41 on that average premium cited above).

Roof stability

Roof damage from wind and hail costs an average of $7,177 per claim, so home insurance providers favor sturdy roofs. If your building project involves roofs that the carrier qualifies as impact-resistant,—UL class 3 or higher—your clients could get preferred status and qualify for lower premiums. Some materials that qualify are metal and concrete tile.

None of these savings are one-time price breaks: They can extend for years, which should increase their appeal to buyers. In fact, homeowners who go 10 years without filing a claim can win a discount of up to 20% on their premiums. New homes make it much easier to reach that 10-year threshold.

When speaking with potential buyers about the benefits of buying new, add home insurance discounts to your toolbox. You can get your clients focused on protecting their homes, while adding the benefits of lower monthly premiums. Doing so can help persuade clients to buy new – and to buy with you.

Guest Blogger Carrie Van Brunt-Wiley has been Community Manager for HomeownersInsurance.com since 2007. She is a native New Yorker with a background in journalism and professional writing.

 This guest blog post does not necessarily reflect the opinions of CertainTeed Corporation.

IBS Insights: A Buzzworthy Recap

ColorView2Last week, we spent three full days connecting with builders at the International Builders’ Show in Las Vegas. Throughout our conversations, there was an unsurpassed level of energy and optimism from the builder community. We were certainly proud to be a part of the action!

For the first time, we extended the experience of the CertainTeed exhibit to builders who were unable to attend the show through daily recap videos. Our team was also very active on Facebook and Twitter to help spread the excitement of the show beyond the physical footprint of our exhibit.

From a product perspective, there is definitely an evolution from passive to active products. These are the products that work for you even after they’ve been installed thanks to smart innovation and technology. Making its debut at the show, SMARTBATTTM with MoistureSenseTM technology opens and closes in the right areas and keeps moisture out, ensuring optimal thermal efficiency, air tightness, moisture management, and acoustics. Several additional examples include exterior siding that boosts energy efficiency, drywall that actively scavenges indoor air for volatile organic compounds and photovoltaic roofing that generates energy for your home.

While performance is a top priority for builders, curb appeal is still critical to their homeowner customers. To that end, CertainTeed launched an enhanced version of its free, web-based ColorView design and visualization tool. The on-site demonstrations were a hit among show attendees, who used the tool to mix-and-max colors and styles of CertainTeed siding, roofing, fence, railing, deck and trim.

Overall, it was a great way to kick off 2014 and to showcase our people, products and knowledge. How was your experience at the show?

 

Small is Beautiful in this Contemporary Cabin from Simplex Homes

When you start to think about downsizing  you may want to consider modular construction if you are building.  At Greenbuild this year, the Green Zone exhibited a wonderful option.Simplex House

The Greenbuild Cabin, designed by Resolution:4 Architecture and built by Simplex Homes, was an excellent example of more efficient living similar to the types of residential options you would see at the Solar Decathlon.  Attendees at Greenbuild could see products at work in a modular one-room retreat that was aesthetically very pleasing.

The 806-square-foot cabin is designed to have a strong connection to the exterior, with abundant natural lighting achieved through low-e, Argonne-filled, double-pane glass. With a LEED Platinum certification as the goal, the cabin employs a number of green technologies, including rainwater collection, a greywater system, photovoltaic array, EPDM rubber membrane roofing system and a super-insulated envelope.

The cabin houses a fully functional kitchen and, through its creative use of space and natural lighting, invites residents to live large.  

Greenbuild 60-Second Stopby: Modular Building Institute

ModularBldgInstituteThough CertainTeed’s involvement at the GridSTAR Experience, I was able to see first-hand the benefits of modular construction, thanks to Simplex Homes of Scranton, Pa. who constructed two buildings at the site. The benefits of building in a climate-controlled environment include less waste, improved air quality and increased efficiency due to less on-site disturbances. However, a visit to the Modular Building Institute (booth #T5) expanded my knowledge of this increasingly popular construction technique. First of all, according to the institute, modular construction projects can be completed 30-50 percent sooner than traditional construction — a key advantage for an industry heavily focused on deadlines. Also, from a life cycle perspective, modular buildings are truly sustainable, since buildings can be disassembled and the modules can be relocated or refurbished for new use, which reduces the need for raw materials.

Are you currently using modular construction techniques? If so, tell us about your experience.

AIA Convention Takes on the Mile-High City

AIA2013Welcome to Denver! The 2013 American Institute of Architects (AIA) Convention is ready to go.  Each year exhibitors look for ways to entice attendees to their booth.  This year, the Saint-Gobain family of businesses – led by CertainTeed — is taking a new approach by bringing technical and building knowledge, and solution-based insights such as indoor environmental quality, acoustics and moisture management to our booth that can have a positive impact on the design of buildings in general.

Over the past year, we have offered accredited building science courses via webinar and our online continuing education platform to builders, designers and architects.  This practice is helping to shape sustainable building.  This year we are bringing some of these courses to the AIA Convention through our Learning Lounge.  To complement this effort, the Saint-Gobain booth (2108) is staffed with technical experts across our companies who can offer building knowledge and systems expertise unequaled in the industry.

You can still talk about products, but our Building Knowledge Bar with our experts can take the conversations to a new level. You can also tweet us questions @certainteed and we can hook you up with the right expert to answer your question.

Although our courses are sold-out, we will be blogging and tweeting questions and observations that are raised in the sessions that could apply to a problem or issue you are facing. Just follow #AIA2013.

We hope to see you over the next few days at booth 2108 to share what new innovations are taking place within the Saint-Gobain family of businesses and to be your premier resource for building knowledge.

The Razor’s Edge – Casual Greening versus Authentic Sustainability

It’s remarkable when you think about it: there are literally hundreds of courses, webinars, certifications, and trainings all geared towards the re-education of built environment professionals for the purposes of moving towards a sustainable future.

But the colleges who teach future designers, architects, engineers and construction managers continue to lag behind the curve when it comes to the development and promotion of sustainable curricula. Sure, you’ll find a plethora of courses that feature “green” additions to an otherwise traditional course or new “Sustainability” programs that are cobbled together from existing courses under the mantle of collaboration and interdisciplinary work. Part of the disconnect lies in the fine line that can be drawn between “casual greening” and “authentic sustainability.”

The Razor’s edge, shown below, demarcates a chasm between “Greening”, which can be categorized as the mitigation of damage that results from the construction habitation and demolition of built structures; and “regenerative”, which seeks to reverse the long centuries of damage caused by the design and construction industries. In this model, “greening” is an important step towards more ambitious and more effective sustainable design. 

 

Razor's Edge

As we move further into the 21st century, the signals of pronounced climate change become more apparent; rising temperatures, wild weather, finite fossil fuels, and catastrophic oil spills form the context of a new era in the history of humanity. The question then remains, can the universities ramp up their offerings to authentically address the challenges that lie ahead? The answer is yes, but. Yes, educators are generally open to new ideas and are interested in change, albeit at a slow pace. But university structures as they are currently configured do not encourage teaching and learning pedagogies that are increasingly inclusive, collaborative, and interdisciplinary.

Collaboration is inhibited by antiquated credit structures. More ambitious holistic sustainability courses are blocked by outdated divisions between disciplines and the connection between what is taught in school and what happens in the real world continues to remain as wide as ever. So, what to do?

A major change can come from industry itself by building deeper and more meaningful relationships with university programs. By offering expertise, small amounts of funding, and some face time, industries can entice collaboration across disciplines at levels not seen before, engage with students and faculty in thoughtful discussions on the future of sustainability and ultimately help to build the kind of work-force that will play a pivotal role in leading companies to increased profit while building a more resilient and sustainable future.

This is a guest blog post and does not necessarily reflect the opinions of CertainTeed Corporation

NAHB International Builders’ Show – Where New Products and Learning Collide

CertainTeed booth at IBS 2013

CertainTeed booth at IBS 2013

I am in Las Vegas for the National Association of Home Builders International Builders’ Show 2013.  I truly enjoy this show because it is a great opportunity to ‘kick the tires’ on products and learn about best practices taking places in the build community. 

With the new 2012 Building Codes that are starting to be adopted by states, it is critical that build professionals know the changes to the code requirements where they are building. It is also important to hear about best practices for achieving airtight assemblies and the best solutions for achieving maximum energy efficiency in the building envelope.

For IBS 2013, CertainTeed is focused on building knowledge. To assist with this, CertainTeed is incorporating in its booth (C2126) a Builder Resource Center making available building science and technical experts to share best practices but also to answer questions from show participants. If you come to our Resource Center you will be eligible to win a full day consultation by a building scientist on your construction site. 

At the booth, we will also have technical experts hosting “Ask the Expert” interactive sessions centered on building science, roofing, insulation, siding, gypsum and foundations. With the extension of the Energy Tax Credit as part of the fiscal cliff negotiations, contractors and developers who construct or renovate “dwelling units” (apartments, condos or single-family homes) that meet certain energy efficiency standards have access to a tax credit of up to $2000.

If you are attending IBS, make sure to stop by booth C2126 and pick our brains. I guarantee you will have a great learning experience as well as a fun time.

Show Us Your CertainTeed Successes

As a member of the Siding Products group and a huge fan of CertainTeed building products, there is no better feeling for me than having our contractors share pictures of their finished projects using our products.  Like a song or a play that is not complete until it is performed, the same can be said for our products – the process is not complete until they are showcased on a home or building.

Because we love to see these end results, we recently launched the “Your Take” Video Contest asking industry professionals to grab their video cameras, shoot their best projects and post the videos on YouTube™.  The “CertainTeed: Your Take” contest recognizes outstanding exterior home design and qualifies building professionals for a change to win an Apple® iPad™.

If you are a contractor, builder, architect or designer and have a project that incorporates one or more of CertainTeed’s fiber cement, vinyl or polymer shake siding, exterior trim, fence, railing or decking products, create a video that demonstrates how CertainTeed products help you achieve the best results, upload the project video to YouTube, and send us the link.  The contest rules and eligibility requirements are available at “CertainTeed: Your Take.”

The contest is currently underway and ends December 31, 2010.  The videos will be judged on originality, creativity and message delivery.

Take pride in your work and share your successful projects with us.  We want to put you in the spotlight!

Matt Gibson

Matt Gibson

Matt Gibson is Manager, Contractor Programs for CertainTeed Siding Products Group