The Razor’s Edge – Casual Greening versus Authentic Sustainability

It’s remarkable when you think about it: there are literally hundreds of courses, webinars, certifications, and trainings all geared towards the re-education of built environment professionals for the purposes of moving towards a sustainable future.

But the colleges who teach future designers, architects, engineers and construction managers continue to lag behind the curve when it comes to the development and promotion of sustainable curricula. Sure, you’ll find a plethora of courses that feature “green” additions to an otherwise traditional course or new “Sustainability” programs that are cobbled together from existing courses under the mantle of collaboration and interdisciplinary work. Part of the disconnect lies in the fine line that can be drawn between “casual greening” and “authentic sustainability.”

The Razor’s edge, shown below, demarcates a chasm between “Greening”, which can be categorized as the mitigation of damage that results from the construction habitation and demolition of built structures; and “regenerative”, which seeks to reverse the long centuries of damage caused by the design and construction industries. In this model, “greening” is an important step towards more ambitious and more effective sustainable design. 

 

Razor's Edge

As we move further into the 21st century, the signals of pronounced climate change become more apparent; rising temperatures, wild weather, finite fossil fuels, and catastrophic oil spills form the context of a new era in the history of humanity. The question then remains, can the universities ramp up their offerings to authentically address the challenges that lie ahead? The answer is yes, but. Yes, educators are generally open to new ideas and are interested in change, albeit at a slow pace. But university structures as they are currently configured do not encourage teaching and learning pedagogies that are increasingly inclusive, collaborative, and interdisciplinary.

Collaboration is inhibited by antiquated credit structures. More ambitious holistic sustainability courses are blocked by outdated divisions between disciplines and the connection between what is taught in school and what happens in the real world continues to remain as wide as ever. So, what to do?

A major change can come from industry itself by building deeper and more meaningful relationships with university programs. By offering expertise, small amounts of funding, and some face time, industries can entice collaboration across disciplines at levels not seen before, engage with students and faculty in thoughtful discussions on the future of sustainability and ultimately help to build the kind of work-force that will play a pivotal role in leading companies to increased profit while building a more resilient and sustainable future.

This is a guest blog post and does not necessarily reflect the opinions of CertainTeed Corporation

NAHB International Builders’ Show – Where New Products and Learning Collide

CertainTeed booth at IBS 2013

CertainTeed booth at IBS 2013

I am in Las Vegas for the National Association of Home Builders International Builders’ Show 2013.  I truly enjoy this show because it is a great opportunity to ‘kick the tires’ on products and learn about best practices taking places in the build community. 

With the new 2012 Building Codes that are starting to be adopted by states, it is critical that build professionals know the changes to the code requirements where they are building. It is also important to hear about best practices for achieving airtight assemblies and the best solutions for achieving maximum energy efficiency in the building envelope.

For IBS 2013, CertainTeed is focused on building knowledge. To assist with this, CertainTeed is incorporating in its booth (C2126) a Builder Resource Center making available building science and technical experts to share best practices but also to answer questions from show participants. If you come to our Resource Center you will be eligible to win a full day consultation by a building scientist on your construction site. 

At the booth, we will also have technical experts hosting “Ask the Expert” interactive sessions centered on building science, roofing, insulation, siding, gypsum and foundations. With the extension of the Energy Tax Credit as part of the fiscal cliff negotiations, contractors and developers who construct or renovate “dwelling units” (apartments, condos or single-family homes) that meet certain energy efficiency standards have access to a tax credit of up to $2000.

If you are attending IBS, make sure to stop by booth C2126 and pick our brains. I guarantee you will have a great learning experience as well as a fun time.

Show Us Your CertainTeed Successes

As a member of the Siding Products group and a huge fan of CertainTeed building products, there is no better feeling for me than having our contractors share pictures of their finished projects using our products.  Like a song or a play that is not complete until it is performed, the same can be said for our products – the process is not complete until they are showcased on a home or building.

Because we love to see these end results, we recently launched the “Your Take” Video Contest asking industry professionals to grab their video cameras, shoot their best projects and post the videos on YouTube™.  The “CertainTeed: Your Take” contest recognizes outstanding exterior home design and qualifies building professionals for a change to win an Apple® iPad™.

If you are a contractor, builder, architect or designer and have a project that incorporates one or more of CertainTeed’s fiber cement, vinyl or polymer shake siding, exterior trim, fence, railing or decking products, create a video that demonstrates how CertainTeed products help you achieve the best results, upload the project video to YouTube, and send us the link.  The contest rules and eligibility requirements are available at “CertainTeed: Your Take.”

The contest is currently underway and ends December 31, 2010.  The videos will be judged on originality, creativity and message delivery.

Take pride in your work and share your successful projects with us.  We want to put you in the spotlight!

Matt Gibson

Matt Gibson

Matt Gibson is Manager, Contractor Programs for CertainTeed Siding Products Group

Builders Reach from the Heart Even in Tough Economic Times

John McClintick (left), event coordinator with Peter Dachowski, president and CEO, CertainTeed Corp. at Builders' Competition

John McClintick (left), event coordinator with Peter Dachowski, president and CEO, CertainTeed Corp. at Builders' Competition

If I could go retro on you for a moment—about 10 years ago I got a call asking for a donation of building products to a Habitat for Humanity Easter Build in Georgia.  “No problem,” I said.  CertainTeed has always given to Habitat and is a firm believer in its goal of building affordable housing for people.

Not long after I get a call from this very nice woman who identifies herself as the secretary for former President Jimmy Carter, who by the way has been a major supporter of Habitat for decades.  She was confirming our donation.  The next thing I know, she asks me to hold for the President!  After about 10 seconds of shock, I stumbled to myself as to what to call him.  After all, it’s not everyday you get to talk to a former US president! 

The bottom line is, (by the way, I referred to him as Mr. President), an event I attended this week benefitting Habitat, reminded me of my brief encounter with the “peanut farmer from Plains.”  But, it also struck me, that despite these grueling economic times, there are still people out there, builders as a matter of fact, who are helping the less fortunate.

Case in point:  fast forward to present day in a small suburb of Philadelphia where a wonderful event took place.  The 4th annual Builders’ Competition brought together builders from across the region to see who could build a framing package for a 1200-square-foot home in the shortest time. 

Nine teams of 10-12 artisans, professionals and weekend warriors participated in this two-day event.  John McClintick, a painter by trade, started this event in 2006 at the height of the building boom with five teams.  But, this year, in a down economy, he nearly doubled the team participation for the event.  Why?  “This competition allows these contractors to showcase their skills in service to a great cause,” said McClintick. “Unlike other competitions this one appeals to human nature, being of service to others, with the fruits of their labor being nine framing packages that will benefit Habitat for Humanity families in Delaware and Pennsylvania.” 

Unbelievable!  In a time when housing starts have dropped from over two million a few years ago, to barely 500,000 last year, these men and women gave their time, gratis, to help less fortunate families.

It doesn’t end there. Most of the teams volunteer to complete the build-outs of the homes they have framed even if it means traveling to Delaware or New Jersey from as far away as Lancaster, Pennsylvania.

The winning team receives the Devon Builders’ Cup to keep until the next competition as a reminder of the outstanding service they have provided.  But the biggest reward is sharing their skills for the benefit of others whom they may never meet but who will benefit greatly from their labor. That is inspiring.

Since its inception, the Builders’ Competition has participated in the construction of 15 homes (and soon another nine), eight of which were sent to Habitat for Humanity Baton Rouge on the Hurricane Katrina-ravaged Gulf Coast.

CertainTeed salutes John McClintick and all the teams for their efforts.

Mike Loughery by-lineMike Loughery is Director, Corporate Marketing Communications at CertainTeed Corporation.