Vinyl Siding Webinar: Basics and Beyond

Kelton1By Brian Kirn, CertainTeed Siding

Since its introduction into the marketplace more than 50 years ago, vinyl siding has evolved significantly in terms of aesthetics, durability and sustainability. New manufacturing processes have paved the way for authentic wood grain textures. New technology has delivered dynamic, multi-dimensional color palettes. Recent life cycle analyses reveal strong environmental performance over the life of the product. It’s no wonder that, according to This Old House, vinyl siding continues to capture roughly 30 percent of the U.S. siding market for new homes.

To help architectural and building professionals stay up to speed on the latest developments in vinyl siding, we’re hosting a free online webinar, “Vinyl Siding: the Basics and Beyond” on Wednesday, June 18 from 3-4 p.m. EDT.

Specifically, the course will cover the:

  • Manufacturing process for vinyl siding
  • Use of vinyl siding styles to create architectural elements
  • Energy efficiency of insulated vinyl siding
  • Key environmental benefits of selecting vinyl siding as a contribution to sustainable design
  • Top tips and considerations for the installation of vinyl siding

Whether you are working with vinyl siding for the first time or have been using it for years, we encourage you to join us. Of course, questions and comments are always welcome — here on the blog and as part of the webinar.

 

Home Remodeling Month: A Time to Shine

Home-Remodeling-Projects-wpckiPinterest, Houzz, Facebook, Twitter — each and every day I see amazing home transformations that delight and inspire. I’m constantly in awe of the skill and craftsmanship behind these remodeling projects. And, while smaller scale projects are suitable for ambitious DIYers, there’s something to be said for hiring a professional remodeler and getting the job done right.

Both the National Association of Home Builders (NAHB) and National Association of the Remodeling Industry (NARI) issue a rally cry during the month of May to recognize the work of professional remodelers and encourage homeowners to tackle a long-awaited renovation or needed repair.

Coined “National Home Remodeling Month,” both NAHB and NARI offer a host of resources to help remodelers shine and boost their bottom line. From logos, to social media posts to press release templates, there’s a myriad of tools that remodelers can use in their local markets. All of these promotional materials offer a unique way for remodelers to sharpen their competitive edge.

Also, this is a great time for remodelers to revisit the annual Cost vs. Value Report published by Hanley Wood and share this valuable information with their customers. The report outlines the remodeling projects that result in the greatest return on investment. For example, here’s a rundown of a few high-ranking projects from the most recent report:

Type of Project Return on Investment
Entry Door Replacement 96.6%
Deck Addition 87.4%
Garage Door Replacement 83.7%
Attic Bedroom 83.4%
Vinyl Siding Replacement 78.2%

Overall, remodelers bring curb appeal, comfort and value to our homes and that’s certainly something to honor and recognize during the month of May. Do you have an interesting remodeling project currently underway? If so, share you story here!

 

Homeowner Trends: Remodeling is In

Screen shot 2014-04-14 at 3.38.39 PMHouzz indicates that the vast majority of homeowners prefer to remodel their home rather than move. In a webinar hosted by Qualified Remodeler magazine, Liza Housman from Houzz — an online remodeling and design platform —  provided an in-depth look into their annual Houzz & Home study, which included the participation of more than 155,000 homeowners. A few key highlights…

  • 91 percent of homeowners said that reviews and recommendations are a top priority in hiring a contractor. A valuable reminder that customer service should always be top of mind!
  • 5 percent of homeowners spent more than a year researching a remodeling project — a sign that remodelers might need to exercise more patience in closing the deal with some customers.
  • Top remodeling projects included kitchen (31%), bathroom (27%), and patio (22%).
  • The highest-ranking replacement projects involved flooring (26%), window and door (21%) and roofing (15%)
  • For kitchen and bath remodeling, more than 40 percent of projects entailed framing or structural work — which definitely caught our attention since any project that guts to the stud is a great time caulk, seal and insulate in addition to aesthetic improvements.

Overall, the survey uncovered great opportunities for growth potential. Let’s get to work!

The 12 Months of Homebuilding by CertainTeed

140ja0hIn the first month of homebuilding, my true love gave to me, a piece of land overlooking a scenic ravine.

In the second month of homebuilding, my true love gave to me, an awesome set of architect house plan drawings.

In the third month of homebuilding, my true love gave to me, a Form-A-Drain™ 3-in-1 Foundation footing system for drainage ease.

In the fourth month of homebuilding, my true love gave to me, a high quality, two-story wood framed home built to please.

In the fifth month of homebuilding, my true love gave to me, CertaWrap™ weather-resistant barrier and Cedar Impressions® Polymer Shake Siding in ivy green.

In the sixth month of homebuilding, my true love gave to me, thermally efficient Optima® blown-in wall insulation and Air Renew™ drywall to rid me of those VOCs.

In the seventh month of homebuilding, my true love gave to me, Ecophon® Focus Ds acoustic ceiling tiles for my media room and a 70-inch big screen TV.

In the eighth month of homebuilding, my true love gave to me, a well-insulated attic filled with InsuSafe® SP.

In the ninth month of homebuilding, my true love gave to me, a roof featuring Landmark Solaris™ solar reflective shingles complemented with Apollo Solar Roofing® to make my own energy;

In the 10th month of homebuilding, my true love gave to me, an EverNew® LT Deck and a yard surrounded by a Chesterfield Vinyl Fence for privacy.

In the 11th month of homebuilding, my true love gave to me;  Restoration Millwork Trim® to finish our dream; an EverNew LT Deck and a yard surrounded by a Chesterfield Vinyl Fencefor privacy; a roof featuring Landmark Solaris solar reflective shingles and complemented with Apollo Solar Roofing to make my own energy; a well-insulated attic filled with InsuSafe SP; Ecophon Focus D acoustic ceiling tiles for my media room and a 70-inch big screen TV; thermally efficient Optima blown-in wall insulation and Air Renew drywall to rid me of those VOC’s; CertaWrap weather-resistant barrier and Cedar Impressions Polymer Shake Siding in ivy green; a high quality, two-story wood framed home built to please; a Form-A-Drain 3-in-1 Foundation footing system for drainage ease; an awesome set of architect house plan drawings; and a piece of land overlooking a scenic ravine.

In the 12th month of homebuilding, my true love gave to me:  the keys to a brand new dream home built with CertainTeed….

 Happy Holidays from all of your friends at CertainTeed!

 

 

 

Wall Assemblies for Maximum Efficiency: How Many Layers is Too Many?

SimplexOPTIMABuilding professionals spend a lot of time dealing with production construction which has dialed in efficiencies and productivity to provide the maximum assembly for the cost per square foot.  The reality is in standard construction you build things in five or six layers. This is the standard in terms of building a wall system more efficiently and we have gotten it down to a science.  Generally a six layer home will give you a solid, energy efficient, comfortable home.

Occasionally, I work with builders on projects that remind me of possibilities beyond what is the status quo.  I recently had an opportunity to work with a builder who was building a custom home whose wall systems had 13 layers.  This wall had so much redundancy and robustness built into it that I just had to ask for a chance to visit the project and see this masterpiece being built.

This was the homeowner’s instruction: They wanted a thick wall, they wanted a silent wall, they wanted a highly efficient wall for them to own.  That’s one of the key’s to this discussion- the owner is focused on what comes afterwards- not what happened before. To achieve this goal the builder is employing a combination of traditional masonry materials and cutting edge products and systems.   

In a similar fashion, a project that CertainTeed has been involved with at the Navy Yard in Philadelphia with Penn State achieves a similar goal but in a lighter and perhaps less massive assembly – to create a highly efficient wall system that can provide comfort, improve indoor air quality, better acoustics but, and here’s the rub- to still be affordable by more typical consumers.  This was done by using a 2 x 8 construction – providing a deeper wall cavity – A Blown-in-Blanket Insulation System, Weather Resistant Barrier, a Smart Vapor Retarder and Air Barrier System, a Wallboard Solution, Rigid Insulation on exterior and Insulated Vinyl Siding. This created an R30.5 exterior wall.

In both homes, products were used to address acoustics, indoor air quality and moisture control.  Do you need 13 layers?  Probably not but the pressure is certainly going to be on what layers remain to do more than they have in the past.

Thoughts?

 

AIA Convention Takes on the Mile-High City

AIA2013Welcome to Denver! The 2013 American Institute of Architects (AIA) Convention is ready to go.  Each year exhibitors look for ways to entice attendees to their booth.  This year, the Saint-Gobain family of businesses – led by CertainTeed — is taking a new approach by bringing technical and building knowledge, and solution-based insights such as indoor environmental quality, acoustics and moisture management to our booth that can have a positive impact on the design of buildings in general.

Over the past year, we have offered accredited building science courses via webinar and our online continuing education platform to builders, designers and architects.  This practice is helping to shape sustainable building.  This year we are bringing some of these courses to the AIA Convention through our Learning Lounge.  To complement this effort, the Saint-Gobain booth (2108) is staffed with technical experts across our companies who can offer building knowledge and systems expertise unequaled in the industry.

You can still talk about products, but our Building Knowledge Bar with our experts can take the conversations to a new level. You can also tweet us questions @certainteed and we can hook you up with the right expert to answer your question.

Although our courses are sold-out, we will be blogging and tweeting questions and observations that are raised in the sessions that could apply to a problem or issue you are facing. Just follow #AIA2013.

We hope to see you over the next few days at booth 2108 to share what new innovations are taking place within the Saint-Gobain family of businesses and to be your premier resource for building knowledge.

Generating Buzz for Professional Remodelers

NAHBRemodelingMonthTo help promote the benefits of working with a professional remodeler, the National Association of Home Builders (NAHB) has designated the month of May as National Home Remodeling Month.

Websites such as Pinterest or Houzz might make home remodeling projects look like a breeze, but there’s something to be said for bringing in a professional remodeler to get the best results. After all, how many of you remodelers have been called to bail out a homeowner with a botched DIY remodeling project? These sites can also be a good way to showcase you work.

Add this with compelling signs that homeowner demand for remodeling projects is on the rise and it couldn’t be a better time to proactively educate homeowners on the value of a professional remodeler.

An article from BuildingOnline reports strong growth indicators for remodeling in the first quarter of 2013. It’s reported a main contributor to this is that many homeowners now need to address projects that they had postponed for a lengthy amount of time. A recent study by the NAHB shows kitchen and bathroom projects remain the most popular remodeling jobs—both projects were up 17 percent from just a few years ago.

Whether it is the experience a professional can provide or the accurate costs and timeline, homeowners should recognize when it’s necessary to call in the experts and get the job done right the first time.

The NAHB also provides a recap of tools available to help advance your remodeling business. The materials can easily be adapted for use on an ongoing basis.  Remodelers should also research manufacturers for special programs that can help reduce costs on projects.

May might be National Home Remodeling month, but the opportunity to promote the benefits of a professional remodeler is a message that resonates 365 days a year.

Eric Nilsson is Vice President, Corporate Marketing for CertainTeed Corporation

The 12 Months of Homebuilding by CertainTeed

Mike Loughery

Mike Loughery

Mike Loughery is Director, Corporate Marketing Communications for CertainTeed Corporation

In the first month of homebuilding, my true love gave to me, a piece of land overlooking a scenic ravine.

In the second month of homebuilding, my true love gave to me, an awesome set of architect house plan drawings.

In the third month of homebuilding, my true love gave to me, a Form-A-Drain™ 3-in-1 Foundation footing system for drainage ease.

In the fourth month of homebuilding, my true love gave to me, a high quality, two-story wood framed home built to please.

In the fifth month of homebuilding, my true love gave to me, CertaWrap™ weather-resistant barrier and Cedar Impressions® Polymer Shake Siding in ivy green.

In the sixth month of homebuilding, my true love gave to me, thermally efficient Optima® blown-in wall insulation and Air Renew™ drywall to rid me of those VOCs.

In the seventh month of homebuilding, my true love gave to me, Ecophon® Focus Ds acoustic ceiling tiles for my media room and a 70-inch big screen TV.

In the eighth month of homebuilding, my true love gave to me, a well-insulated attic filled with InsuSafe® SP.

In the ninth month of homebuilding, my true love gave to me, a roof featuring Landmark Solaris™ solar reflective shingles complemented with Apollo Solar Roofing® to make my own energy;

In the 10th month of homebuilding, my true love gave to me, an EverNew® LT Deck and a yard surrounded by a Chesterfield Vinyl Fence for privacy.

In the 11th month of homebuilding, my true love gave to me;  Restoration Millwork Trim® to finish our dream; an EverNew LT Deck and a yard surrounded by a Chesterfield Vinyl Fencefor privacy; a roof featuring Landmark Solaris solar reflective shingles and complemented with Apollo Solar Roofing to make my own energy; a well-insulated attic filled with InsuSafe SP; Ecophon Focus D acoustic ceiling tiles for my media room and a 70-inch big screen TV; thermally efficient Optima blown-in wall insulation and Air Renew drywall to rid me of those VOC’s; CertaWrap weather-resistant barrier and Cedar Impressions Polymer Shake Siding in ivy green; a high quality, two-story wood framed home built to please; a Form-A-Drain 3-in-1 Foundation footing system for drainage ease; an awesome set of architect house plan drawings; and a piece of land overlooking a scenic ravine.

In the 12th month of homebuilding, my true love gave to me:  the keys to a brand new dream home built with CertainTeed….

Happy Holidays from all of your friends at CertainTeed!

Working Smarter with Digital Tools

We are all looking to work smarter. In my role, I frequently survey our customers to gain ideas for products, processes or solutions that would make their life easier in the field.

Last year, I surveyed architects and designers to identify the changes they are undergoing and what methods of information delivery best suited their current process of specifying products for their projects. One of the items that piqued my interest was that 80 percent of architects start their search for product information on the web. 

The need for printed resources such as the “3-ring architect binder” has changed significantly from what it once was; hard-copy binders used to be the primary source for architects seeking product information, installation instructions, technical data, code approvals, and occasionally a bit of inspiration.  More recently, changes in technology combined with the more rapid pace with which products are developed and brought to market have made the internet a natural place to house these types of information.

With the shrinking market in the build community, there is also the reality that many architects have abandoned larger offices for small spaces or home offices.  Some may also have limited access to junior architects or interns to research products and need tools that save them time and resources.  Design professionals in these situations do not have room for large, binder driven libraries.

As a response to these changes, the siding section of the CertainTeed website now has a digital architect binder with product information and specification documents for siding, house wrap, fence, rail, deck and trim products laid out just as they would be found in the traditional 3-ring binder.  The information is easy to find, always current, available 24/7, and does not take up valuable office workspace.

Now that is what I call working smarter.

Life Cycle Assessment Tells the True Green Vinyl Siding Story

In a previous blog, Who Says Vinyl Siding Can’t Be Green, I started to discuss the move to manufacturing vinyl siding products with recycled content making it a more sustainable product.  This began a quest to dispel the misconceptions about vinyl siding and the fact that vinyl is a more sustainable cladding solution than brick, stucco or even cedar.

Vinyl siding has long been viewed by some as a product assumed to not be environmentally friendly.  Well, I am here to tell you that following a very long and tedious process of conducting what is called a Life Cycle Assessment (LCA) on CertainTeed’s vinyl siding products that vinyl siding is GREEN!  Based on all the elements that go into the LCA such as raw materials, transportation, production, and installation vinyl siding clearly leads the way in sustainability. CertainTeed’s vinyl siding LCA has been accepted by the National Institute of Standards and Technology (NIST) through the Building for Economic and Environmental Sustainability (BEES) program which is a leader in the credentialing of LCAs.

The LCA provides full public transparency and ensures that manufactures are not engaging in green washing.

The LCA is an analytical tool used to quantify and interpret the flows to-and-from the environment over the entire life cycle of a product, process or service.  It is also referred to as cradle-to-grave analysis. The goal of the LCA is to compare the full range of environmental effects assignable to products and services in order to improve processes, support policy and provide a sound basis for informed decisions.

The term ‘life cycle’ refers to the notion that a fair, holistic assessment requires the assessment of raw material production, manufacture, distribution, use and disposal including all intervening transportation steps necessary or caused by the product’s existence.

Our first step was to create LCA’s for all of our vinyl siding lines.  In all cases, our vinyl siding outperforms alternative cladding products such as brick, stucco, Dryvit Outsulation and even cedar in all of the environmental impact calculations identified in the BEES methodology.

CertainTeed is committed to product stewardship and the LCA, as well as the entire process to complete the LCA because it provides us with information to continue to improve processes to reduce their environmental impact.

CertainTeed will continue the LCA process on all of our siding product lines as a firm commitment to our mission in sustainability.