Q and A at International Builders’ Show (IBS) with Expert Ron Hazelton

During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson talked with TV’s “House Calls” host Ron Hazelton

What trends are you seeing with regard to Home Improvement?

???????????????????????????????One of the reasons I enjoy coming to shows like IBS is because consumers are becoming very savvy buyers. They spend much more time researching products for their home than depending on building professionals only to guide their buying decisions.

I am always looking for new products that solve problems in the home such as indoor air quality, acoustics, energy savings and comfort to share with my viewers if I believe that they will benefit them and their homes.  CertainTeed always has innovative products that I can share with my viewers whether they are building professionals, DIYers or consumers.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Ted Winslow

During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson (right) pitches the following question to Brand Product Manager – Building Science, Systems & Technical Marketing, Ted Winslow, Insulation

???????????????????????????????With the Change in Building Codes, how is that impacting the Insulation World?

The focus on green building continues to grow and the building code changes reflect that. More and more questions are coming from consumers regarding what is inside the wall systems and what they can do to make their homes tighter and more efficient. Transparency is very important and in response to that we have created Environmental Product Declarations and Health Product Declarations for our wide array of products for all types of applications.  These documents are also needed for LEED (Leadership in Energy and Environmental Design) certification which is a standard for identifying more energy efficient buildings. The most critical areas are controlling the acoustics from room to room and managing moisture.  Insulation is about the complete comfort of a building.

As building codes continue to change, so do the options for insulating your walls – from fiberglass batts to spray foam to blowing wool and smart vapor retarders. It is important to find the right insulation to improve efficiency in any building.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Matt Gibson

???????????????????????????????During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson pitches the following question to Matt Gibson, Marketing Director, Siding

What New Options are Available with Regard to Creating Beautiful Living Spaces?

With exterior cladding there are endless possibilities with regard to color and texture available today to create a unique look to your home.  For us, it is about Freedom of Choice and aesthetics to create beautiful homes.  We can give you exactly what you want to make your home reflect your style and personality. We have several online tools that will enable homeowners and builders to test colors and styles on the home so that the most informed decisions can be made before ever putting a product on the house.

Colorview is a visualization tool that can take a picture of a specific home and allow homeowners and builders to put siding and roofing styles and colors directly on the house. This enables the homeowner to select the right style and color of siding and roofing that will provide a lifetime of satisfaction and curb appeal. Our ColorCoach and CurbAppeal applications take more generic styles of homes and allow you to  explore colors, styles and textures as well.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Lucas Hamilton

Lucas and TedDuring IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson(right) pitches the following question to Building Scientist Lucas Hamilton

What is CertainTeed doing to control the way moisture is entering and leaving the home?

We use a variety of different kinds of materials and technique in our products – including passive materials – that can change their properties from being vapor closed to vapor open to address this issue.  In a situation when a wall gets wet, the physical materials that make up that wall change and promote the removal of the moisture from that wall to dry it out before biological contaminants can take hold and compromise the indoor air quality.

We have always had moisture intruding in our built assemblies but as we have increased our efforts to conserve energy over the last 40 years we have reduced our tolerance for that moisture and drying potential.  If you can pump heat and energy into a wall you can dry it out. But if you bottle up that energy you reduce your tolerance for those intrusions.

 

3 Reasons to be Optimistic about the Housing Market in 2015

As we usher in the 2015 National Association of Home Builders (NAHB) International Builders’ Show (IBS) we can be optimistic that the housing market will continue to pick-up based on some emerging trends.

CertainTeed was honored recently to present a manufacturer’s perspective to the Federal Reserve on the state of the construction industry and what changes need to take place to improve existing home sales and pave the way for new construction.

2014 did not turn out to be as robust a recovery as we hoped.  I think we can all agree that, even though it was the best year in housing starts in recent memory, it fell short of expectations.  Tight mortgage credit significantly crimped first-time home buyers.  According to the National Association of Realtors  first-time home buyers accounted for 33 percent of the nation’s housing market in 2014 – the smallest share since 1987 and down from 38 percent in 2013. The lack of first-timers makes it difficult for trade-up buyers to sell their homes creating a domino effect hurting new home sales and single-family construction.

So why do I feel that we will see resurgence in the housing market in 2015?

  1. JOBS – Payroll employment rose by 252,000 in December, and the unemployment rate declined to 5.6 percent. Job gains occurred in professional and business services, construction, food services and drinking places, health care, and manufacturing. Jobs and income growth usually boost consumer confidence and positive feelings about home ownership.
  1. MILLENNIALS - With more than three million 19 to 34 year olds living with their parents until they are gainfully employed and able to begin looking for that starter home, the uptick in job creation is good news. Once employed they will make plans for marriage, first home and family.
  1. LENDING - Mortgage finance giants Fannie Mae and Freddie Mac recently signaled a willingness to lend by lowering their minimum down payment requirement from 5 to 3 percent.

Industry experts suggest a more steady growth year of 16 percent, driven more by growth in single-family starts which is expected to grow 21 percent.

Let’s hope they are right.

If you are attending IBS, stop by and visit our booth at Central Hall C2127.

 

 

 

A Case for Spray Polyurethane Foams Contributing to Points in the LEED System

certasprayccappsmall409x237We are seeing an increase in the use of spray foam insulation in both commercial and residential construction both by itself and in combination with other insulations because it adds a new dimension to improving the energy efficiency of buildings especially when applying for LEED certification.

The proper use of spray foam will change your performance when you do energy modeling of your building with ASHRAE 90.1. It contributes in many ways in addition to good thermal resistance. It also has the potential for reducing whole building air leakage when installed where buildings leak air. The effect will show up in the energy modeling results.

There has been recent good news with regard to the spray polyurethane foams and LEED. The Spray Polyurethane Foam Alliance has completed Environmental Product Declarations (EPDs) for both open and closed cell spray foams among its members. This is aggregated data across the members of the Alliance giving you the documentation for use with LEED v4. These EPDs are available from the members who participate.

I strongly urge all of you who haven’t yet to build a library of transparency documents for the products you like to use. There is no single source repository of this documentation across manufacturers and service providers so you’ll have to do much of the seeking yourself. Once you have created your own library, make sure someone gets the task of maintaining it to ensure all the documents you are curating are up to date and accurate.

Homes for Our Troops, A Cause to Celebrate

During this busy time of year let’s pause and focus on that for which we are grateful. I am grateful for the blessings that come with working for a company with compassion.  As a manufacturer of building materials, CertainTeed donates to several charitable organizations at the regional and corporate level. This year, CertainTeed proudly made a multi-year commitment to Homes for Our Troops.HFOTlogo_RGB_url2014-291x300

Homes for Our Troops is a national non-profit organization dedicated to building specially adapted homes for severely injured Veterans across the nation. The organization is committed to helping American heroes rebuild their lives. Our involvement is through product donation; however, there are many ways individuals can help, too.

This holiday season 10 Veterans are receiving their own specially adapted home. When you stop to think about what this means for these individuals and their families, it is humbling. The homes are provided mortgage-free to these soldiers who have returned home with life-altering injuries. Surely this is something for which we can all be thankful.

Homes for Our Troops raises money and provides building materials and professional labor to coordinate the construction of state-of-the-art homes so Veterans can live more independently. The specially adapted homes help empower these Veterans so they each can focus on their recovery and returning to their life’s work. Read more about these heroes and their post-war journeys at www.hfotusa.org.

So yes, this holiday I give thanks to Homes for Our Troops, American soldiers, and working for a company that allows me to be a small part of this generous and necessary effort.

 

Performance versus Prescriptive Compliance for Meeting Energy Codes

During some recent travels to work with builders, I spent time with a builder who was in the process of constructing walls and building envelopes with very little R value. These were thermal mass walls but with little R value. The builder was meeting the state energy building code through the performance path, which allows for more design freedom but involves more complex energy simulations and tradeoffs between systems, by using a highly engineered, very sophisticated, very expensive, high efficiency heating and air conditioning system.

The building when it’s completed will meet the code and the intent of the code which is to reduce energy consumption.  However, the weakness of this approach is that the equipment which is being used to meet the energy reduction goal codes will eventually wear out.  When that time comes, the owners of the building will be able to replace this high end equipment with a less expensive option since they are not under the jurisdiction or ‘watch’ of the building inspectors. This will decrease the energy efficiency of the building and possibly compromise its building code compliance.

This is one of the good things about the prescriptive path to the building code – that the elements that we choose, when properly installed, will meet the code and goals of energy reduction for the long term.  Things like thermal insulation when installed during the initial construction will always be in place, will always work and will never wear out. It will continue to perform over the life of the structure.

So while it is good to have options, remember not all options will give you the desired result over the life of the structure and that is worrisome.

 

Free Continuing Education Webinar: Acoustical Ceilings for the Eye, the Ear and the Mind

CTC_TCH_case study_409x240Unwanted noise in interior spaces can profoundly impact the way people work, learn and heal in the built environment. Well-designed interior spaces are key to combating this serious problem. Choosing the right ceiling panel material for a project makes a huge difference in managing the acoustical response of a room.

Studies also show that natural light that is more evenly distributed in a room can increase productivity. Ceilings manufactured with light reflectance properties can have a positive impact on the comfort of a room and decrease electrical costs.

To learn more, join our Building Knowledge Academy of Continuing Education (ACE) this Tuesday, December 16, from 1 – 2 p.m. ET, for a free educational webinar on acoustical ceilings. The course provides an overview of the principles of sound attenuation and light reflectance and can count toward CEU credits.

Robert Marshall, Manager for Marketing Technical Services for CertainTeed Ceilings, who has extensive experience with acoustical ceilings as a private contractor and now in the manufacturing sector, will lead the webinar. During this engaging discussion, you will learn:

  • The main properties of acoustical ceilings, their function and performance, and how they are tied to positive outcomes in healthcare facilities, schools and places of business.
  • How to calculate the Noise Reduction Coefficient (NRC) when determining the acoustical performance of a product and compare acoustical materials as they relate to sound absorption and frequency.
  • The Luminous Reflectance Factor of acoustical materials as it relates to sustainable work environments.

Click here to register.

The CertainTeed Building Knowledge ACE program offers the industry’s most extensive and engaging collection of CEU courses available. Its breadth of educational courses provides architects, specifiers and others in the building industry with knowledge and skills needed to specify products smarter.

We hope you will join us for this informative session.

Green Thought Leader Ted Winslow, brand product manager, CertainTeed Insulation

While at Greenbuild 2014, we asked our technical thought leaders the following question:

What is the most compelling thing happening in your universe with regard to sustainability? Ted Winslow, Brand Product Manager – Building Science, Systems & Technical Marketing, Insulation

???????????????????????????????The most compelling thing for me in regards to sustainability is seeing the evolution of how people are thinking of sustainability and energy efficiency. It is not just a one-stop solution and it is not about specific products. They want to have a holistic, systems approach to solving problems and want to know and understand how systems will impact the habitat as a whole. For example, if you increase the insulation in a building and make it tighter, how does that impact other things like moisture management? People are starting to realize that no matter how tight or impenetrable you build a building – moisture, for instance, will still potentially find a way in and what will need to be done to resolve the problem?

When you are dealing with a systems approach, each system created will be different depending on the needs for the structure. The possibilities are endless.