Building Knowledge Experts at AIA2013 – Expertise that Inspires

AIA2013CertainTeed Technical Marketing Manager for Ceilings Bob Marshall conducted a session at AIA2013 on Ceilings in the Health Care Segment.  During the presentation while Bob was discussing the noise levels in hospitals and how it impacts healing, the question was raised:

“Why do we accept higher noise levels in hospitals if we know that it impacts the patients’ ability to heal?”

Two things work in our favor. Acoustical standards and guidelines are well documented and hospital administrators are getting validation regarding just how much acoustics matter and they are starting to make better choices when upgrading their facilities. We have to keep in mind that hospitals are very competitive but we are starting to see changes that have positive effects on patients and recovery. Rooms are painted in pastels now with artwork on the wall so administrators are starting to make the environment more pleasant for the patients.  At some point, they will have to address the noise levels as they relate to healing to continue to remain competitive. There is research that will speak to just about every architectural decision from an interior perspective. We are just validating and giving them the tools to go ahead and sell the acoustical benefits for making these changes.

If you have a question or comment, we would love to hear from you. Although AIA 2013 is over, we know these questions will continue to be raised.

AIA Convention Takes on the Mile-High City

AIA2013Welcome to Denver! The 2013 American Institute of Architects (AIA) Convention is ready to go.  Each year exhibitors look for ways to entice attendees to their booth.  This year, the Saint-Gobain family of businesses – led by CertainTeed — is taking a new approach by bringing technical and building knowledge, and solution-based insights such as indoor environmental quality, acoustics and moisture management to our booth that can have a positive impact on the design of buildings in general.

Over the past year, we have offered accredited building science courses via webinar and our online continuing education platform to builders, designers and architects.  This practice is helping to shape sustainable building.  This year we are bringing some of these courses to the AIA Convention through our Learning Lounge.  To complement this effort, the Saint-Gobain booth (2108) is staffed with technical experts across our companies who can offer building knowledge and systems expertise unequaled in the industry.

You can still talk about products, but our Building Knowledge Bar with our experts can take the conversations to a new level. You can also tweet us questions @certainteed and we can hook you up with the right expert to answer your question.

Although our courses are sold-out, we will be blogging and tweeting questions and observations that are raised in the sessions that could apply to a problem or issue you are facing. Just follow #AIA2013.

We hope to see you over the next few days at booth 2108 to share what new innovations are taking place within the Saint-Gobain family of businesses and to be your premier resource for building knowledge.

The 2012 American Institute of Architects (AIA) Convention and Design Expo Takes on the Nation’s Capital

 
 

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

The 2012 American Institute of Architects (AIA) Convention and Design Exposition was held in Washington, D.C this year.  The show was jam packed with exhibitors and educational programs for architects and design professionals and, according to early estimates, attracted 30 percent more attendees than last year’s event which was held in New Orleans.  Could it be the location?  Could it be an improved building environment?  It is hard to say but the show appeared to be busy.

The Saint-Gobain booth this year had a listening room component and we had experts from several of our businesses CertainTeed, ADFORS, Grenite, Norton, SAGE, Saint-Gobain Glass, Saint-Gobain Solar, Saint-Gobain Performance Plastics and SolarGard who stood ready to help architects solve their unsolvable problems.  This was a new concept which created some interesting conversations in our ‘listening rooms’ – pod-like areas to sit and hold private conversations.

I was speaking with an architect in our booth about a variety of products and systems when he spied my name tag and exclaimed, “you’re the guy who does the webinars. It’s great to actually meet you.”  Since our webinars only provide a photo of me on the title page and frankly I’ve got a face made for radio, I was surprised that he would recognize me. He provided some valuable feedback about why he thought our CertainTeed webinar series, which is part of our Continuing Education program, provided him not only with valuable credits for his continuing education credentialing, but also information that he can put into practice as an architect.  I really appreciated the feedback and it’s rewarding to know that what we are sharing with people is helping them every day.

I would say that we are beginning to see an improvement in the design community especially from markets such as education, healthcare and multi-family housing.  At least Washington, D.C looked like building projects were in abundance.

If you have thoughts about the industry or comments about our CertainTeed webinar series, I would love to hear from you.

Social Media Mavens at the 2012 AIA Convention & Design Exposition

Twitter activity was most definitely a flutter last week at the 2012 AIA Convention & Design Exposition in Washington D.C. Using the social media-monitoring tool, UberVU, we extrapolated some interesting insight from the Twitter activity at the show. For example, a report on activity using the #AIA2012 hash tag showed that:

  • There were 5,528 tweets from May 10-21 — just prior and one day after the show.
  • 36 percent of mentions were re-tweets.
  • Nearly half of all tweets occurred on the first day of the show, May 18.
  • New York-based architect Vanesa Alicea posted the most frequently, with 141 tweets.
  • Of all of the Twitter accounts active during the show, Architectural Record magazine has the largest following, with a whopping 323,335 followers.

All in all, we enjoyed following and participating in the Twitter stream to keep a pulse on the show, however, we were most fortunate to have in-person conversations that spanned well beyond 140 characters!

New Product Snapshot from 2012 AIA Expo

For the past several years, Snap magazine has organized a “Say it in a Snap” session at the AIA Expo, offering building product manufacturers a chance to talk about their newest product innovations. Products showcased this year demonstrated a broad array of form and function:

  • Sherwin Williams announced the expansion of their environmentally conscious paint products — Emerald TM zero-VOC interior paint.
  • BluWorld of Water shared a new white paper that dispels some of the microbial concerns around water features in health care settings.
  • Construction Specialties launched two new louver products that offered very distinct design aesthetics.

Architectural Record Makes Photo-sharing Easy

Whether it’s Facebook, Pinterest or Twitter, photo-sharing is most definitely in vogue. While all of these networks create a sense of community and connectedness in their own special way, Architectural Record magazine has launched a photo-sharing mobile app designed specifically for architects and designers. At the 2012 AIA Convention and Design Exposition, the Architectural Record editorial team touted the new tool, which is available, free-of-charge via iTunes.

Google SketchUp Brings Design Inspirations to Life

Architects are known for having boundless imaginations when conceptualizing their designs. Traditionally, they have put pen to paper to bring their ideas to life. However, a growing trend is to use Google SketchUp — as evidenced by the bustling flow of traffic in their booth at the 2012 AIA Convention and Design Exhibition. An inituitive, easy-to-use tool, Google SketchUp is used to create quick 3-D imagery for conceptual stages of design. It also includes a repository of 3-D building objects — the Google 3D Warehouse — that expedites the design process. Building product manufacturers, including CertainTeed, are making brand-specific building objects available through the warehouse to more closely align concepts with real-world applications. Is Google SketchUp the wave of the future? We’re interested in hearing your thoughts.

Design Inspiration at 2012 AIA Expo

Spend only a few minutes at 2012 AIA Expo and you’re sure to be inspired. Revolutionary product innovations such as the Dyson air multiplier or SAGE electrochromic glass are capturing the attention of many at the show. At the AIA/DC exhibit, Claire Conroy of Residential Architect magazine hosted a panel of seven Washington D.C.-based architects and their impressive breadth of recent work.  Philip Esocoff shared his strategy on leveraging height restrictions through pre-cast concrete ornamentation. Travis Price highlighted excerpts from his most recent book, “The Mythic Modern.” And, Mark McInturff spoke of the trials and tribulations of designing a roof top pool that weighs the equivalent of four Prius cars. All in all, it was an awe-inspiring day. Looking forward further exploration tomorrow…

AIA 2012 Off to a Busy Start

Thus far, the AIA 2012 Convention and Design Expo seems to have an exceptionally high level of traffic and energy on the exhibit floor. Is it the convenient Washington D.C. location? Renewed optimism of a rebounding economy? An expansive display of innovative new building products? Most likely, all of the above.

At the Saint-Gobain booth (#3339) there’s a wide array of technical experts on hand to talk about solar, building science, glass technology, and more. If you are unable to join us at the show, feel free to post your unsolvable problem on our trade show page.

Stay tuned for more updates from the show…

Saint-Gobain’s Expert “Throw Down” at the AIA 2012 Convention and Design Expo

 
 
The excitement for this year’s American Institute of Architects (AIA) Convention and Design Expo is growing for Saint-Gobain and its family of businesses! We will be heading down to the nation’s capital from May 17 – 19 to help architects and designers solve problems they are having on specific projects and introduce them to the expertise within Saint-Gobain.

You might ask yourself—who is Saint-Gobain and what do they have to do with CertainTeed?  Well, Saint-Gobain is CertainTeed’s parent company and also the largest building materials company in the world.

You already know Saint-Gobain, it may not be that obvious though—our roots start in France where 350 years ago, we made the glass that adorns the Hall of Mirrors in Versalles.  Today, we make beer bottles for Budweiser, manufactured the new roof on the Dallas Cowboys stadium and through CertainTeed, manufactured the ceiling tiles in the Denver airport and made the roof that adorns Henry Ford’s home.  This is a mere, and I mean mere glimpse into this massive company, but, also a glimpse into the possibilities.

That’s why Saint-Gobain is bringing all of its businesses to the AIA show this week, and not just to show off products.  Saint-Gobain features the largest and smartest collection of building scientists and technical experts in North America from its trusted North American companies:  CertainTeed, ADFORS, Grenite, Norton, SAGE, Saint-Gobain Glass, Saint-Gobain Solar, Saint-Gobain Performance Plastics and SolarGard to help architects “solve the unsolvable problem.” We urge design professionals to bring your unsolvable problems to our booth and try to stump out experts!

This year, we’re talking moisture, indoor environmental quality, aesthetics, thermal efficiency and solar and our experts are ready to talk.  If you can’t make the show, check us out virtually Trade Show page that will share show updates through Twitter so that non-attendees can feel part of the action.  Through this page you can also ask questions or present unsolvable problems that our experts can tackle. If you submit an unsolvable problem you will be entered into a prize drawing.

During AIA 2012, we will be blogging here about show events and observations from guest bloggers.  Should be fun and entertaining!

Please join the conversation at AIA from your desk by bookmarking the Trade Show page. We want to help you feel part of the AIA Convention and to help solve your design challenges.