Green Thought Leaders – Robert Marshall, manager, marketing technical services, CertainTeed Ceilings
While at Greenbuild 2014, we asked our technical thought leaders the following question:
What is the most compelling thing happening in your universe with regard to sustainability?
I think the most compelling thing is the marketing of transparency. Five years ago all the issues that we talk about in transparency, had we had them at that point in time, we couldn’t have given this information away. But today because of the inclusion in LEED, the references to transparency that are now part of Version 4, everybody we go to visit, either knows about it and wants to know if we have it or has heard about it and wants us to tell them about it.
It has opened up a whole new avenue for us. For CertainTeed and Saint-Gobain, we have a corporate-wide movement toward a transparency that is unprecedented from a global perspective that will trickle down to all our divisions. At some point, there will be Life Cycle Assessments, Certified Environmental Product Declarations and Health Product Declarations that will be part and parcel of everything that we sell.