Q and A at International Builders’ Show (IBS) with CertainTeed Expert Matt Gibson

???????????????????????????????During IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson pitches the following question to Matt Gibson, Marketing Director, Siding

What New Options are Available with Regard to Creating Beautiful Living Spaces?

With exterior cladding there are endless possibilities with regard to color and texture available today to create a unique look to your home.  For us, it is about Freedom of Choice and aesthetics to create beautiful homes.  We can give you exactly what you want to make your home reflect your style and personality. We have several online tools that will enable homeowners and builders to test colors and styles on the home so that the most informed decisions can be made before ever putting a product on the house.

Colorview is a visualization tool that can take a picture of a specific home and allow homeowners and builders to put siding and roofing styles and colors directly on the house. This enables the homeowner to select the right style and color of siding and roofing that will provide a lifetime of satisfaction and curb appeal. Our ColorCoach and CurbAppeal applications take more generic styles of homes and allow you to  explore colors, styles and textures as well.

Q and A at International Builders’ Show (IBS) with CertainTeed Expert Lucas Hamilton

Lucas and TedDuring IBS our Meet the Experts sessions gave show attendees the opportunity to get their questions answered.  Our MC, Ted Brunson(right) pitches the following question to Building Scientist Lucas Hamilton

What is CertainTeed doing to control the way moisture is entering and leaving the home?

We use a variety of different kinds of materials and technique in our products – including passive materials – that can change their properties from being vapor closed to vapor open to address this issue.  In a situation when a wall gets wet, the physical materials that make up that wall change and promote the removal of the moisture from that wall to dry it out before biological contaminants can take hold and compromise the indoor air quality.

We have always had moisture intruding in our built assemblies but as we have increased our efforts to conserve energy over the last 40 years we have reduced our tolerance for that moisture and drying potential.  If you can pump heat and energy into a wall you can dry it out. But if you bottle up that energy you reduce your tolerance for those intrusions.

 

3 Reasons to be Optimistic about the Housing Market in 2015

As we usher in the 2015 National Association of Home Builders (NAHB) International Builders’ Show (IBS) we can be optimistic that the housing market will continue to pick-up based on some emerging trends.

CertainTeed was honored recently to present a manufacturer’s perspective to the Federal Reserve on the state of the construction industry and what changes need to take place to improve existing home sales and pave the way for new construction.

2014 did not turn out to be as robust a recovery as we hoped.  I think we can all agree that, even though it was the best year in housing starts in recent memory, it fell short of expectations.  Tight mortgage credit significantly crimped first-time home buyers.  According to the National Association of Realtors  first-time home buyers accounted for 33 percent of the nation’s housing market in 2014 – the smallest share since 1987 and down from 38 percent in 2013. The lack of first-timers makes it difficult for trade-up buyers to sell their homes creating a domino effect hurting new home sales and single-family construction.

So why do I feel that we will see resurgence in the housing market in 2015?

  1. JOBS – Payroll employment rose by 252,000 in December, and the unemployment rate declined to 5.6 percent. Job gains occurred in professional and business services, construction, food services and drinking places, health care, and manufacturing. Jobs and income growth usually boost consumer confidence and positive feelings about home ownership.
  1. MILLENNIALS - With more than three million 19 to 34 year olds living with their parents until they are gainfully employed and able to begin looking for that starter home, the uptick in job creation is good news. Once employed they will make plans for marriage, first home and family.
  1. LENDING - Mortgage finance giants Fannie Mae and Freddie Mac recently signaled a willingness to lend by lowering their minimum down payment requirement from 5 to 3 percent.

Industry experts suggest a more steady growth year of 16 percent, driven more by growth in single-family starts which is expected to grow 21 percent.

Let’s hope they are right.

If you are attending IBS, stop by and visit our booth at Central Hall C2127.

 

 

 

Homes for Our Troops, A Cause to Celebrate

During this busy time of year let’s pause and focus on that for which we are grateful. I am grateful for the blessings that come with working for a company with compassion.  As a manufacturer of building materials, CertainTeed donates to several charitable organizations at the regional and corporate level. This year, CertainTeed proudly made a multi-year commitment to Homes for Our Troops.HFOTlogo_RGB_url2014-291x300

Homes for Our Troops is a national non-profit organization dedicated to building specially adapted homes for severely injured Veterans across the nation. The organization is committed to helping American heroes rebuild their lives. Our involvement is through product donation; however, there are many ways individuals can help, too.

This holiday season 10 Veterans are receiving their own specially adapted home. When you stop to think about what this means for these individuals and their families, it is humbling. The homes are provided mortgage-free to these soldiers who have returned home with life-altering injuries. Surely this is something for which we can all be thankful.

Homes for Our Troops raises money and provides building materials and professional labor to coordinate the construction of state-of-the-art homes so Veterans can live more independently. The specially adapted homes help empower these Veterans so they each can focus on their recovery and returning to their life’s work. Read more about these heroes and their post-war journeys at www.hfotusa.org.

So yes, this holiday I give thanks to Homes for Our Troops, American soldiers, and working for a company that allows me to be a small part of this generous and necessary effort.

 

Free Continuing Education Webinar: Acoustical Ceilings for the Eye, the Ear and the Mind

CTC_TCH_case study_409x240Unwanted noise in interior spaces can profoundly impact the way people work, learn and heal in the built environment. Well-designed interior spaces are key to combating this serious problem. Choosing the right ceiling panel material for a project makes a huge difference in managing the acoustical response of a room.

Studies also show that natural light that is more evenly distributed in a room can increase productivity. Ceilings manufactured with light reflectance properties can have a positive impact on the comfort of a room and decrease electrical costs.

To learn more, join our Building Knowledge Academy of Continuing Education (ACE) this Tuesday, December 16, from 1 – 2 p.m. ET, for a free educational webinar on acoustical ceilings. The course provides an overview of the principles of sound attenuation and light reflectance and can count toward CEU credits.

Robert Marshall, Manager for Marketing Technical Services for CertainTeed Ceilings, who has extensive experience with acoustical ceilings as a private contractor and now in the manufacturing sector, will lead the webinar. During this engaging discussion, you will learn:

  • The main properties of acoustical ceilings, their function and performance, and how they are tied to positive outcomes in healthcare facilities, schools and places of business.
  • How to calculate the Noise Reduction Coefficient (NRC) when determining the acoustical performance of a product and compare acoustical materials as they relate to sound absorption and frequency.
  • The Luminous Reflectance Factor of acoustical materials as it relates to sustainable work environments.

Click here to register.

The CertainTeed Building Knowledge ACE program offers the industry’s most extensive and engaging collection of CEU courses available. Its breadth of educational courses provides architects, specifiers and others in the building industry with knowledge and skills needed to specify products smarter.

We hope you will join us for this informative session.

A Sustainable Behemoth in the Making – The Saint-Gobain/CertainTeed New Headquarters

Image 01There is an old saying “You can’t make a silk purse out of a sow’s ear.”  Well, that is exactly what Saint-Gobain and CertainTeed are doing at our new headquarters in Malvern, PA.

This is a very exciting time for our Company as we ‘walk the talk’ when it comes to sustainability and performance of our own products.  We are engaged in a full renovation of a building that was the former home of a large insurance company but has been vacant for a decade..  With our building products we are transforming the building – inside and out – to a state-of-the-art sustainable, living laboratory for our products and systems that should qualify as USGBC LEED Gold.

Because this is our building it gives us the opportunity to practice all the things that we preach on a daily basis to the market about our products. This is an opportunity to create our environment, live in it and monitor how our products perform. It is also an opportunity for all of our sister businesses to come together and address challenges such as indoor air quality, managing office acoustics, daylighting issues and overall comfort throughout the work day.

This project has generated a great deal of excitement for all our employees and we will have a great deal to talk about over the next year in our blogs because it is a living, breathing example of building sustainably with sustainable materials and with an eye on the future.

There is no other building on the planet that will have this unique suite of dynamic products all working together to make a material difference in how we work so we can help others change the places where they work.

I hope you will check back frequently, follow our journey, along with the pains and woes that all people go through when building a building sustainably.  It should be educational and fun!

 

Shedding Light on Fair, Affordable Housing

HFH 806 houseDay in and day out we’re consumed with the products aspect of building and remodeling homes at CertainTeed. As a building materials manufacturer, we are committed to helping create high-performing, energy-efficient comfortable homes for families.

 We take pride in the fact that we contribute to healthy, thriving communities — especially through our partnerships with YouthBuild, Habitat for Humanity and Homes for Our Troops.

 However, despite the number of available homes in our communities, the stark reality is that not everyone has access to quality, affordable housing. According to the U.S. Department of Housing and Urban Development (HUD), there are more than four million violations of fair housing laws each year. This means that discrimination based on race, disability, familial status, national origin or religion is a reality for many individuals that are attempting to rent an apartment or buy a home as well as securing a mortgage and home insurance.

 In terms of affordable housing, Habitat for Humanity reports that in the United States 48.5 million people are living in poverty, without stable, decent housing.

 There are only 30 affordable and available housing units available for every 100 low-income households. This is a very complex issue that organizations such as Make It Right — which is rethinking the design and construction of affordable housing — are tackling.

 There are dozens of organizations dedicated to fair, affordable housing issues and we encourage you to get involved. To learn more, check out this list of 101 resources that are helping to build better communities.

 

 

AIA Trend Alert: Smart Doors that Stay Open

ASSAABLOYIn visiting the ASSA ABLOY mobile showroom, you’ll quickly realize the astounding combination of technology and performance that goes into the company’s door opening solutions. With a specific emphasis on classroom settings, the showroom featured a real-life demonstration of its Safe Zone technology in a music room. The gist of Safe Zone is that the door will remain open as long as it detects motion, making it easier to carry large items in and out of rooms without wear-and-tear on the door. Furthermore, ASSA ABLOY doors demonstrated exceptional acoustical performance. In the on-site simulation, loud music was completely inaudible with a closed door. Now, that’s something to make some noise about.

Sights to See While at AIA 2014

PoetryFoundationWhile there are a myriad of noteworthy buildings and architectural tours in Chicago, we turned to architecture critic for the Chicago Tribune, Blair Kamin, for a curated list of sights to see while in town. A Pulitzer prize-winning journalist, Kamin was a featured speaker at the Architect Live exhibit at the 2014 AIA Expo. His top recommendations include:

  • The Poetry Foundation building by John Ronan Architects
  • The Aqua tower by Studio Gang Architects
  • The Modern Wing at the Art Institute of Chicago by Renzo Piano
  • The Sullivan Center, formerly referred to as the Carson Pirie Scott Building, by Louis Henri Sullivan

Other notable projects underway include plans by legendary film director George Lucas for a Star Wars museum and the Barack Obama presidential library. Seems like we should add another visit to Chicago in our travel plans. What are your favorite buildings in the Windy City?

Transparency and Green Labels for The Home

Product Life CycleWhile I was waiting for my coffee to brew this morning in the office, I started reading the ingredients on the back of the sweetener I planned to use. There was one ingredient that I didn’t recognize. Being a scientist, I am naturally curious so I looked it up. I was shocked to find out that the sweetener contained an ingredient that emits formaldehyde above 92 degrees Fahrenheit. So I chose a different sweetener.

How fortunate am I that I caught that and had the resources to understand what it was telling me. But how many people have no idea what some of this means? It made me think about the benefit and value of the emerging forms of transparency about the products that we buy and use in our homes. This information is very insightful and when we make it available in a form that people can digest and employ it has real value to customers and consumers.  An informed consumer is a better consumer and manufacturers are beginning to embrace the concept of transparency through Life Cycle Assessments, Environmental Product Declarations and Health Product Declarations. If you are interested in learning more about transparency in the building materials industry, I addressed this issue in a blog post.

For a more in depth and current discussion of the topic, please consider attending the webinar I am conducting on Tuesday, February 18 from 12:00 – 1:00 pm EST titled Publications for Product Life Cycle Assessment.  This course is accredited with the American Institute of Architects (AIA) and the Green Building Certification Institute (GBCI).