Greenbuild 2014 Erupts in New Orleans

DSCN3691Welcome to Greenbuild 2014 in New Orleans. The Big Easy is better than ever and a great place to show off the progress being made, through strategic partnerships, to bring sustainable living to a part of the city still recovering from Hurricane Katrina. The Saint-Gobain family of businesses has been involved in several projects here in New Orleans which will be discussed over the next few days in this blog.

CertainTeed (booth #1413), our parent company Saint-Gobain and our sister businesses SAGE Electrochromics and Saint-Gobain ADFORS are part of a ’village’ of exhibits. Products and expertise that inspires are at the core of what we have brought to Greenbuild this year and we are eager to share them with you.

Saint-Gobain North America and CertainTeed are in the process of building a new headquarters outside of Philadelphia, PA. Using products that we manufacture, we are building a LEED building that will address the challenges of acoustics, indoor environmental quality, and daylighting issues. We refer to our headquarters project as a ‘living lab.’

If you are attending Greenbuild you can see these products and systems and speak with our technical experts working on this project over the next few days.

If you are not attending Greenbuild come back to our blog to learn more about our initiatives and other cool products that are on display at the show.

Hoteliers Take Heed: LEED is Good for Business

BlogA recent study published by the Cornell University School of Hotel Administration provides empirical evidence that LEED-certified hotels make more money per room than non-certified competitors.

The U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) rating system has guided the building industry’s turn toward sustainable design since 2000. From its inception, the question has never been is LEED good for the environment. That’s a given. The question has always been is LEED good for business. Certainly the hotel industry has already embraced sustainable design to varying degrees, but evidence supporting its business practicality will surely spur on future green efforts.

What Cornell researchers did for this study was compare the performance of 93 LEED-certified hotels to that of 514 comparable non-certified competitors and found that those certified had higher average daily rates and revenue per available room, at least for two years following the certification.

This is interesting news for the hotel industry. Until now there has been little data linking LEED certification to business performance. The Cornell University study’s findings mesh with McGraw-Hill’s 2013 Green Retail and Hospitality report, which looked at annual operating costs, asset value, and ROI. This data, coupled with USGBC’s new LEED scorecard specific to the hotel industry, could bring forth lasting change toward sustainably designed hotels.

As the manufacturer of a complete portfolio of gypsum board, insulation and finishing products, we share the responsibility to help hotels meet LEED credits. That’s why we offer building materials that allow hotels to effectively address important environmental issues like indoor air quality, thermal performance and acoustics.

It’s our perspective that the Cornell study will serve as a catalyst for hoteliers to support the construction of sustainably built hotels. The proof is in the Cornell report, the guidance is in the LEED scorecard, and the products are on the market. Seems like now is a good time for hotels to go green.

Sights to See While at AIA 2014

PoetryFoundationWhile there are a myriad of noteworthy buildings and architectural tours in Chicago, we turned to architecture critic for the Chicago Tribune, Blair Kamin, for a curated list of sights to see while in town. A Pulitzer prize-winning journalist, Kamin was a featured speaker at the Architect Live exhibit at the 2014 AIA Expo. His top recommendations include:

  • The Poetry Foundation building by John Ronan Architects
  • The Aqua tower by Studio Gang Architects
  • The Modern Wing at the Art Institute of Chicago by Renzo Piano
  • The Sullivan Center, formerly referred to as the Carson Pirie Scott Building, by Louis Henri Sullivan

Other notable projects underway include plans by legendary film director George Lucas for a Star Wars museum and the Barack Obama presidential library. Seems like we should add another visit to Chicago in our travel plans. What are your favorite buildings in the Windy City?

AIA Trend Alert: Magical Color Technology

Valspar2While it’s the result of innovative technology — not magic — we were definitely wowed by a new mobile app for Valspar paint and architectural coatings. The app allows users to scroll through an infinite color palette to find the perfect hue. If you don’t find a color you like, pick up a node device and scan an item you’d like to match. Then, the app will identify similar colors or Valspar can custom match the color — an ideal solution when architects need to carefully match interior finishes with tile, wall coverings, textiles for furniture. Valspar is also showcasing its color-shifting Kameleon architectural coating. The product features pearlescent colors that appear to shift and morph when viewed from varied angles, creating a dazzling effect for the exterior of commercial buildings.

AIA Trend Alert: Artisan Doors

RusticaThe functionality of residential doors has long been the same — they’re installed on hinges and swing in or out. However, Rustica Hardware is redefining the functionality of doors through a broad selection of “barn doors” with exceptional performance and aesthetics. A newcomer to the AIA Expo, the company had a wide array of sliding track doors on display — from wood to glass to scrap metal —  along with unique, customizable hardware. The Utah-based company uses renewable or recycled USA grown materials, and its products are proudly manufactured in the USA.

Vinyl Siding Webinar: Basics and Beyond

Kelton1By Brian Kirn, CertainTeed Siding

Since its introduction into the marketplace more than 50 years ago, vinyl siding has evolved significantly in terms of aesthetics, durability and sustainability. New manufacturing processes have paved the way for authentic wood grain textures. New technology has delivered dynamic, multi-dimensional color palettes. Recent life cycle analyses reveal strong environmental performance over the life of the product. It’s no wonder that, according to This Old House, vinyl siding continues to capture roughly 30 percent of the U.S. siding market for new homes.

To help architectural and building professionals stay up to speed on the latest developments in vinyl siding, we’re hosting a free online webinar, “Vinyl Siding: the Basics and Beyond” on Wednesday, June 18 from 3-4 p.m. EDT.

Specifically, the course will cover the:

  • Manufacturing process for vinyl siding
  • Use of vinyl siding styles to create architectural elements
  • Energy efficiency of insulated vinyl siding
  • Key environmental benefits of selecting vinyl siding as a contribution to sustainable design
  • Top tips and considerations for the installation of vinyl siding

Whether you are working with vinyl siding for the first time or have been using it for years, we encourage you to join us. Of course, questions and comments are always welcome — here on the blog and as part of the webinar.

 

The 12 Months of Homebuilding by CertainTeed

140ja0hIn the first month of homebuilding, my true love gave to me, a piece of land overlooking a scenic ravine.

In the second month of homebuilding, my true love gave to me, an awesome set of architect house plan drawings.

In the third month of homebuilding, my true love gave to me, a Form-A-Drain™ 3-in-1 Foundation footing system for drainage ease.

In the fourth month of homebuilding, my true love gave to me, a high quality, two-story wood framed home built to please.

In the fifth month of homebuilding, my true love gave to me, CertaWrap™ weather-resistant barrier and Cedar Impressions® Polymer Shake Siding in ivy green.

In the sixth month of homebuilding, my true love gave to me, thermally efficient Optima® blown-in wall insulation and Air Renew™ drywall to rid me of those VOCs.

In the seventh month of homebuilding, my true love gave to me, Ecophon® Focus Ds acoustic ceiling tiles for my media room and a 70-inch big screen TV.

In the eighth month of homebuilding, my true love gave to me, a well-insulated attic filled with InsuSafe® SP.

In the ninth month of homebuilding, my true love gave to me, a roof featuring Landmark Solaris™ solar reflective shingles complemented with Apollo Solar Roofing® to make my own energy;

In the 10th month of homebuilding, my true love gave to me, an EverNew® LT Deck and a yard surrounded by a Chesterfield Vinyl Fence for privacy.

In the 11th month of homebuilding, my true love gave to me;  Restoration Millwork Trim® to finish our dream; an EverNew LT Deck and a yard surrounded by a Chesterfield Vinyl Fencefor privacy; a roof featuring Landmark Solaris solar reflective shingles and complemented with Apollo Solar Roofing to make my own energy; a well-insulated attic filled with InsuSafe SP; Ecophon Focus D acoustic ceiling tiles for my media room and a 70-inch big screen TV; thermally efficient Optima blown-in wall insulation and Air Renew drywall to rid me of those VOC’s; CertaWrap weather-resistant barrier and Cedar Impressions Polymer Shake Siding in ivy green; a high quality, two-story wood framed home built to please; a Form-A-Drain 3-in-1 Foundation footing system for drainage ease; an awesome set of architect house plan drawings; and a piece of land overlooking a scenic ravine.

In the 12th month of homebuilding, my true love gave to me:  the keys to a brand new dream home built with CertainTeed….

 Happy Holidays from all of your friends at CertainTeed!

 

 

 

Building Knowledge AIA 2013 — Expertise that Inspires

GreniteSamples_StackedFullFollowing the CEU Course at AIA 2013 on “Sustainable Surface Materials: The Value of Engineered Stone” presenter Diana Ohl from Saint-Gobain Grenite was asked:

“What are the primary reasons for choosing engineered stone?”

A sustainable engineered stone product has up to 80 percent recycled material.  The measure of hardness is a 7.5, which is the highest in the marketplace. The product has almost a zero maintenance factor which can be critical in buildings that sustain heavy wear and tear, such as dormitories, retail establishments and restuarants. Also, when looking at the return on investment – if you are replacing countertops frequently because of damage – the manufacturer guarantee of Grenite is 15 years.

 If you’ve worked with engineered stone on a project, we’d like to hear about your experience. Comments are welcomed below or stop by booth #2108 at the AIA expo to chat with Diana and our team of Building Knowledge experts.

Tips for Making the Most of In-person Homeowner Consultations

SellingTipsWhile new technologies and online selling tools continue to garner attention in the building industry, it’s important that we do not lose sight of the importance of in-person meetings with potential customers. Sure, a great website or Facebook page might raise awareness for your remodeling or contracting business, however a polished in-home selling approach truly is the key ingredient in sealing the deal.

Through my work at CertainTeed, I have the opportunity to connect with hundreds of remodelers and contractors on an on-going basis and have witnessed some stellar selling techniques. As peak construction season approaches, here are some useful tips and reminders.

Never underestimate first impressions. From the moment you enter the driveway, your appearance and actions are being judged. Arriving in a clean truck and wearing company-branded clothing will help set the stage for a successful meeting.

Make a proper introduction. Begin the discussion by providing background on your company’s history, including your location and years in business. This is also an ideal time to share information on relevant licenses, credentials and insurance documentation.

Let your presentation do the talking. Most manufacturers, including CertainTeed, will equip you with the necessary tools to create an easy-to-understand presentation. A good product sales presentation will speak for itself, eliminating the need for over-the-top sales talk that might turn off a potential customer.

Keep it simple. Too many options might confuse or overwhelm a homeowner. Consider organizing their options in good, better, best categories to simply the decision-making process.

Leverage resources from manufacturers. If you are looking for ways to spruce up your selling technique, get in touch with manufacturer representatives. These product experts can help ensure that you are up to speed on the latest product information, messaging and marketing tools.

Include a step-by-step description of the project. Paint a picture that describes the process from start to finish, and when possible, bring product samples that homeowners can see and touch. Also, by explaining the process from start to finish, you’ll provide homeowners with the added assurance to move forward, while also reinforcing your credibility and expertise.

Keep an eye on the clock. While arriving to an appointment on time is a given, it’s also important to refrain from overstaying your welcome. If possible, confirm the length of the meeting upfront and keep an eye out for restless activity.

Offer references up front. Streamline the selling process and save homeowner time by providing a list of references at your initial meeting. Doing so eliminates extra legwork for the homeowner, while also instilling confidence in your work.

Don’t leave in limbo. Before leaving the appointment, make sure you and the homeowner are in agreement on next steps. Whether you’ll be providing an estimate the next day, placing a follow up phone call next week or beginning the project immediately, establishing a clear set of actions will keep the project running smoothly.

Is there a tried and true selling technique that has worked well for you? If so, we encourage you to share your success stories.

New Product Snapshot from 2012 AIA Expo

For the past several years, Snap magazine has organized a “Say it in a Snap” session at the AIA Expo, offering building product manufacturers a chance to talk about their newest product innovations. Products showcased this year demonstrated a broad array of form and function:

  • Sherwin Williams announced the expansion of their environmentally conscious paint products — Emerald TM zero-VOC interior paint.
  • BluWorld of Water shared a new white paper that dispels some of the microbial concerns around water features in health care settings.
  • Construction Specialties launched two new louver products that offered very distinct design aesthetics.