Spring is a time of renewal, remodeling

Spring is most certainly in the air. Temperatures are warming, color is popping and the sense of renewal abounds. Those neighbors you haven’t seen since last October are out in their yards again. People are walking, kids are playing, and the sound of hammering fills the air as many folks renew via remodeling. It’s just that time of year.

RestorationSmooth_Landmark

It’s the remodeling part that gets me most excited, Based on a recent study conducted online by Harris Poll and commissioned by CertainTeed, when asked which one factor is most important to homeowners when completing an exterior home improvement project, 39 percent cited curb appeal, 26 percent cited return on investment, and 21 percent noted impact on outdoor living and lifestyle considerations.

The survey also supports what we at CertainTeed have known for some time, that color is every bit as exciting as it is confusing. In fact, 40 percent of U.S. homeowners admit they are not quite sure which colors would work best on the exterior of their homes. 11 percent admit to being color “clueless” and don’t know where to begin when selecting colors for their home. Having spent a lot of time and energy on color science, this is something we get. We’ve actually built an interactive design center so that homeowners can explore, get inspired and gain confidence in their color selection. The online tool allows users to play around with different design and color combinations of siding, roofing, trim and more. It’s a fun tool to check out even if you’re not in the market for remodeling.

Beyond exterior home improvement projects, however, the Harris Poll survey reveals some telling facts about those out-of-sight, out-of-mind renovations that tend to get brushed over. One in five U.S. house owners (19 percent) give little to no consideration to insulation when planning a kitchen remodel or home addition. Even more – one in four – say the same about drywall. This is interesting because, According to the U.S. Environmental Protection Agency (EPA), we Americans spend 90 percent of our time indoors where thermal comfort and air quality matter quite a bit. The good news is by choosing high-performance insulation and formaldehyde-absorbing drywall, homeowners have more control over energy savings and indoor pollutants like mold and VOCs than they may think. It’s always advisable to work with qualified contractors who can speak to these issues and who stock quality brands and products.

While I’m on the topic of home remodeling, video entries are now being accepted for CertainTeed’s annual Living Spaces Home Makeover Contest.  It may just help you or someone you know undertake that remodeling project that is so desperately needed. The winner gets a $100,000 grand prize, which includes $75,000 worth of building products, including professional installation and $25,000 to help cover taxes. So get the family together, shoot a fun video and enter to win by May 31. For more information and complete contest details, visit www.CertainTeed.com/DesignCenter.

Happy springtime remodeling!

The NAHB International Builders’ Show – A Constant in a Changing Landscape

Mike Loughery

Mike Loughery is Director, Corporate Marketing Communications for CertainTeed Corporation

Here we are once again, heading to the International Builders’ Show in Orlando, Florida.  In the days of the housing boom, you could get a feel for the attendance and enthusiasm by how packed the plane was and the fact that it was filled with builders and contractors.

The past few years have been tough though.  Attendance, which once peaked in the low one-hundred thousands, was a mere shadow of itself a year ago with about 47,000 walking through the turnstiles. 

What will this year hold?  Well, I’m sitting on the plane.  It’s packed and a good number of the folks seem to be in the building trades (albeit for the few families headed you know where!).  Enthusiasm?  Well, not sure yet on that one.  But I know that tomorrow I will enter the hall, see all the displays, and hear the buzz of business taking place.  There is nothing as gratifying as spending four days talking with the trades about the latest products and innovations in the marketplace. 

The temptation for some might be to shrink away and not exhibit.  However, we all have businesses to run and CertainTeed representatives find talking to an engaged audience, whether it’s 50,000 or 100,000 an excellent opportunity to showcase some of the industry’s most innovative new products.  Products that improve indoor environmental quality, energy efficiency, comfort and aesthetics will be showcased as well as our team of building scientists will be available at booth W4051 to answer your most challenging questions.

Feel like swinging a hammer or learning from our experts?  We have product installation demos going on outside in P3, showcasing blowing and spray foam insulation, decking, siding and solar roofing

Can’t make it to the show this year?  Well, you can still be part of the action through a special webpage dedicated to the IBS show which will have a live Twitter feed that you can follow.  You may want to bookmark www.certainteed.com/ibs  so you can refer to it over the next few days.

If you’re in Orlando this week, stop by and say hi.  Let us know how things are going for you in your market.