It’s About Systems Not Just Products at Greenbuild

Lucas Hamilton

Lucas Hamilton

I’ve noticed a trend in trade show booth design incorporating computers that show visitors products via websites. This technique cuts down on the amount of materials being shipped to and from show sites.  CertainTeed has tried that as well.

But as I watch and talk to people at trade shows, I’ve noticed that they want to see and more importantly, touch products.  So CertainTeed has decided to go in a different direction with our booth (921) at Greenbuild, November 11-13, in Phoenix, AZ.

In our booth, we are constructing wall and roof systems from our materials, and instead of just having a panel that shows insulation systems or a panel that shows roofing systems, we are building the walls and roof to show those materials from the inside out and the outside in. We want visitors to see how high performing, very green materials can be used to assemble sustainable systems. CertainTeed is unique because we manufacture everything in these constructions but the 2 x 4 framing.

We’ve always had sustainable materials in construction but we were not using them to their maximum potential because we viewed them as individual components.  It’s not about materials alone.  It’s about creating systems and assemblies that not only come from sustainable resources but that perform in a manner which both reduces the energy consumption of a building and extends its life-cycle.  As a manufacturer, we are conducting our research on performance and product interaction. We think about products in terms of systems and want to help design professionals and builders to put together products in a green or sustainable way?

That’s what I like about our booth at Greenbuild: we enable visitors to not only feel the difference between an insulated backed vinyl siding product compared to a fiber cement siding but then show how they perform within an assembly. 

 Another aspect of sustainable systems is the indoor environmental issues like acoustics, ventilation/air quality, and durability.  Depending upon where you live, you want to create systems with appropriate products to meet your maximum goals for R-value, moisture management, ventilation and other variables. Properly designed ceiling products are critical to controlling the acoustics and light reflectance which also contribute to indoor environmental quality, comfort, and visually pleasing aesthetics.

As I have mentioned in previous blogs, retrofitting existing structures to make them more energy efficient is a major challenge.  How do we go back and fix them and make them last longer and perform better?  Dennis Wilde from Gerding Edlen Development Company will share the success they are having with their Sustainable Solutions program at our CertainTeed-sponsored luncheon at Greenbuild. They are mastering the process.  The challenge with green and sustainable building is that everyone is afraid of the learning curve. Everybody wants to be on the leading edge but they don’t want to be on the bleeding edge.  Gerding Edlen has bled the blood and figured out how to do it. They have paid the price in pain and it is a great gift that they are willing to educate the rest of us. 

The room is filling up fast so if you want to attend the luncheon at Greenbuild, email Kristen Harter, Kristen.M.Harter@saint-gobain.com.

Remember: a building that lasts twice as long is twice as green. Stop by and see us at Greenbuild Booth 921!

Lucas Hamilton is Manager, Building Science Applications, for CertainTeed Corporation