GREEN BUILDING GURU: Drew Brandt, CertainTeed Insulation

Greenbuild 2012 is the perfect venue to capture interesting perspectives on sustainability. We’re highlighting a few noteworthy individuals through our “Green Building Guru” column.

What do you think is the most critical factor in ensuring a healthy, sustainable built environment?

Companies that are developing and manufacturing products for green construction need to fully embrace environmental transparency and provide quality, accurate information to end users. This is the foundation for continuous improvement and innovation in product design that will help us collectively protect and preserve the environment.

What is your business doing to support this goal?

Most recently, we created the “Recycled Truth” website in reaction to the U.S. Green Building Council’s ruling that calls for more stringent parameters for calculating the recycled content of products. In essence, the ruling requires manufacturers to report recycled content on a by product, by plant basis versus a combined national average. At CertainTeed, we’ve always embraced plant-specific analyses and developed the site to help share our experience with other manufacturers, architects, builders, etc.