Kohler unveiled a somewhat surprising new look at their Greenbuild 2012 exhibit. A far cry from their typical pristine white, appearance, the company took a rustic approach in showcasing their kitchen and bath products. Using a structure comprised of reclaimed wood, their entire booth was transported in one compact semi-trailer. After the show, the wood will be donated and repurposed. All in all, an interesting, environmentally responsible approach.
What do you think is the most critical factor in ensuring a healthy, sustainable built environment?
Companies that are developing and manufacturing products for green construction need to fully embrace environmental transparency and provide quality, accurate information to end users. This is the foundation for continuous improvement and innovation in product design that will help us collectively protect and preserve the environment.
What is your business doing to support this goal?
Most recently, we created the “Recycled Truth” website in reaction to the U.S. Green Building Council’s ruling that calls for more stringent parameters for calculating the recycled content of products. In essence, the ruling requires manufacturers to report recycled content on a by product, by plant basis versus a combined national average. At CertainTeed, we’ve always embraced plant-specific analyses and developed the site to help share our experience with other manufacturers, architects, builders, etc.
Once again, sustainable modular construction is being featured in the GreenZone area at Greenbuild 2012. For anyone who missed it last year, the GreenZone, which is spearheaded by Building Design + Construction and Professional Builder magazines, made its debut in Toronto with a prototype for a medical facility. This year in San Francisco, there are two structures available for tour: a net-zero, LEED-designed home and an innovative green classroom designed to meet rigorous indoor air quality requirements. Both prototypes mark the convergence of an outstanding project team, including Bogue Trondowski Architects, Method Homes, Portland State University, Blazer Industries, Pacific Construction Services and Oregon Solutions. (And, yes, we’re very proud to have two CertainTeed products — AirRenew Indoor Air Quality Gypsum Board and Sustainable Insulation — included as well!) If you are at the show, be certain to stop by the GreenZone located just outside of the North Hall.
With over 1,000 exhibits, the Greenbuild 2012 Expo hall can be a navigational challenge — there are so many interesting things to see and experience. Through the “60-second “stopby” segment, we’re sharing a few things that caught our attention.
The eye-catching, somewhat mesmerizing, imagery is what initially drew me in to the Sky Factory exhibit at Greenbuild. Based on the concept of biophilic engagement, the company manufacturers skylights and windows that bring the realistic illusion of nature into interior spaces. Used primarily in healthcare settings, Sky Factory’s products align closely with evidence-based design, which continues to garner significant attention from the green building industry.