Wow, thanks for your very insightful thoughts regarding the promotion of green these days. It seems, as we suspected, that overdone Green promotion does in fact ruin it for those who are trying to be responsible in their portrayal of green and sustainable products.
We’re headed for what I believe may be the one trade show that matters to people this year—Greenbuild, being held in Phoenix in November. I don’t know whether it’s the promise of a keynote speech from Al Gore, the Sheryl Crow concert or the beautiful weather, but if my fruitless hotel search is any indication, it’s going to be well-attended.
Greenbuild will be a perfect time to gauge “greenspeak” among building products manufacturers. Again, it’s not about talking green; it’s about how responsibly we do so. As I mentioned in my post the other day, I’m hearing from the architect community that we need to start integrating green into our everyday actions…by example and through the promotion of our products.
You’ll find us at booth #921 with a very different approach than in recent years. We used to have a big chart outlining all of the LEED Credits you can potentially earn using our products. Last year, you seemed much more interested in seeing actual product. So, this year, we’re bringing the walls to you. We affectionately call it the “tunnel of love,” but what we’ve got is a design that shows complete wall and roofing systems, from inside out, addressing the major sustainable issues of moisture management, sound control, energy efficiency, and recycled content. A bit of a departure for us, but we’re excited. Our favorite blogger, Lucas Hamilton will also be there with his tremendous knowledge of building science.
We’re also very excited to be hosting a luncheon featuring our friend Dennis Wilde from Gerding Edlen Development who will be talking about taking existing buildings and doing a comprehensive retrofit to improve energy efficiency, water and waste management and human comfort. This is amazing since it’s easier to shoot for these things when building a new building vs. accepting someone else’s mistakes as your starting point—cutting edge stuff from a company we’re proud to be partnering with.
There are limited slots available for this luncheon. If you would like to attend, get back to me at this address to be included in a drawing for one of these coveted tickets. Keep the feedback coming!
Mike Loughery is Director, Corporate Marketing Communications at CertainTeed Corporation.