Building Hope for the Future with Habitat for Humanity

We all know that homeownership is considered the cornerstone of the American dream.  But many of us take that dream for granted.  I was reminded of this when I attended the dedication and blessing of a home with Habitat for Humanity in Chester, Pennsylvania outside of Philadelphia.

As a corporate sponsor of what we have come to refer to as the “CertainTeed House” because of the many CertainTeed products incorporated into the building envelop of this two-family house, I participated in the dedication and blessing of the house.  The family, a single mother with two daughters who will occupy half of the house, seemed simultaneously overwhelmed and excited.

The group of family, friends, sponsors and supporters clustered into what would soon be the family’s living room as the Reverend began the dedication and blessing.  The group traveled from room to room with the family carrying a candle as each area was given a special blessing – from the kitchen where nourishment is prepared to the dining room where bread is broken and shared to the bedrooms where sleeping safe and secure is desired.  Once the blessing was completed, the keys were presented to the family marking the final transformation of this building from simply a house into a home.

It was beautiful!

But there was an added sense of pride that I felt standing in this completed house that would be the dream home for this family. Over ten weeks during the building of this house approximately 80 of my co-workers volunteered time on the site to help with the build.  The opportunity to gain hands-on experience with CertainTeed roofing shingles, housewrap, vinyl siding and railing, insulation and gypsum products was as valuable as the satisfaction of giving back to the community in this very special way.  In some cases it brought employees together whose paths would not cross at work and in other cases departmental teams used this as a teambuilding exercise.

In the end, it was a learning experience for all and a lesson in community that has no equal.

It’s Not Just Wallboard Anymore

 

Ashwin Himat

Ashwin Himat

Ashwin Himat is Director of Marketing – North America for CertainTeed Gypsum

New innovations in technology are redefining building products industry-wide. Manufacturers are improving products today based on solutions to environmental concerns and to address indoor environmental quality. Wallboard is no exception.

Historically, wallboard enabled residential and commercial construction to provide better fire protection and a flat, smooth surface that could be easily painted or wallpapered. Because of the recycled content of wallboard, it has always been considered a sustainable product but its function rather than its features were the primary selling point.

The drivers for innovation of wallboard products predominately came from the commercial build community. Earlier innovations in wallboard provided moisture resistance for areas of buildings with high moisture such as bathrooms and kitchens. With increased concerns and claims regarding mold in buildings, a technology was developed to provide mold and moisture resistance to wallboard.  Mold is a potentially serious health issue for people so the ability to include a mold resistant wallboard in a home or building susceptible to mold reduces the potential.

With the rapidly growing awareness of the importance of indoor air quality and its impact on health and productivity, recent technology innovations have led to the introduction of wallboards that clean the air.  By removing volatile organic compounds (VOC’s) such as formaldehyde and other aldehydes from the air and converting them into safe, inert compounds, these wallboards can improve indoor air quality for generations. 

In response to the growing marketplace demand for acoustic comfort, manufacturers have increased innovations in the area of noise-reducing gypsum board, specifically designed for wall systems requiring high STC ratings where acoustic management is needed.

The commercial build community is aware of these advancements in wallboard and they are including them in specifications especially in the educational and healthcare arena. But these wallboards adapt well to residential construction as well especially when designing custom homes that may include home theaters or music rooms.

Homeowners need to be educated about the options they have when either building a new home or expanding an existing one.  Decisions made about the walls and ceilings of a home should be carefully considered because ones overall comfort depends on it.

Wallboard is not a one size fits all product any longer so when it comes to improving comfort and indoor environmental quality remember to consider the best solutions for your walls and ceilings.

JLC Live Residential Construction Show Stuns with Volume of Exhibitors and Attendees

Myron Ferguson clinic on drywall finishing

Why on a sunny, cool, dry, Rhode Island day would nearly 6,000 residential construction professionals from all over New England – and beyond – take a couple of days off, after the most brutal winter in New England history, to attend a trade show?

Why would manufacturers from all over the country flock to Providence, Rhode Island to exhibit at this trade event and why is there a higher demand for exhibit space at this show than the capacity to exhibit?

Why is this show one of the few trade events in the last three for four years to have growth as a problem?

Why? Because JLC Live, presented by The Journal of Light Construction, Remodeling, and Tools of the Trade magazines published by Hanley Wood delivers one of the highest trade show values – pound for pound, dollar for dollar – in the industry!

This show’s attendance increased by nearly 10 percent from 2010 to 2011 and the exhibitor participation increased by 15 percent.  This is extraordinary in a down economy!

Today, building technology is changing at a rapid rate. The beauty of JLC Live is the marriage of the practical side with the science/theory side attracting installers, applicators and remodelers who are eager not only to see the latest products but who want to see the science/theory and best practice applications in action by attending hands-on clinics.

Two examples of the show’s clinics supported by CertainTeed (both packed) were:

  • Drywall Trade Secrets – Gypsum drywall finishing clinic conducted by Myron Ferguson, Building Specialist, demonstrating best practices of drywall installation and finishing using a new gypsum product, AirRenew™ that removes volatile organic compounds (VOC’s) from the air improving the indoor air quality.
  • Home Performance SolutionsBill Robinson, Building Specialist discussed the opportunities of bringing energy efficiency to older homes.  The retrofit market will continue to grow as homeowners seek to improve the efficiencies of their building envelop. It is expected that, over the coming years, the remodeling market will grow by an annual rate of 3.5 percent.

From CertainTeed’s perspective, the benefit of an event like this is that the attendees are so excited by what they see and learn they will leave the event and go out and buy building products.  The impact is that quick.  In this economy the construction industry is a highly competitive place. Contractors and remodelers knowing they need to differentiate themselves waste no time in adding new ‘tools’ to their toolbox.

At a time when we are not ‘out of the woods’ as an industry,  it is obvious that building professionals find this show a significant value proposition making it well worth their time and resources.

If you were at JLC Live, let me know what you thought of the event.

 

Eric Nilsson

Eric Nilsson is Vice President, Corporate Marketing for CertainTeed Corporation