Interesting Insights from the International Builders’ Show

The International Builders’ Show was once again a hotbed of building industry activity and thought-provoking discussion. Here are a few memorable tidbits and revelations to recap the day:

Weather-related events are driving heightened awareness of home performance. The devastation caused by Hurricane Katrina and Super Storm Sandy continues to influence new building codes and product innovations. Case in point — there’s a new publication, Storm & Security Protection, dedicated specifically to these issues.

Convenience, functionality and performance are deeply intertwined. For example, centrally located laundry rooms might make household chores less tedious, but can generate extra noise — compromising the overall enjoyment and comfort in living spaces. As a result, products such as SilentFXTM noise-reducing gypsum board, which are commonly used in home theaters, are being installed in new areas of a home.

Certain building-related tools are facing extinction, maybe. Ok, this might be a stretch, however, the team at Professional Remodeler introduced us to a new iPad app that can calculate the dimensions of a room sans measuring tape.

 

 

 

The NAHB International Builders’ Show (IBS) 2012 Reflects the State of the Building Industry

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

IBS 2012 is history!  Like all trade shows each attendee comes away with their own interpretation of how it was based on their reason for being there.  From the manufacturer perspective it was clear that attendees who came to our booth were looking for specific products or information.  They were not just window shopping. 

Anyone coming to a show like this in this economic climate was not just there killing time and spending money – they were engaged! And the folks I spoke to had very specific questions and were very interested in learning all that they could while there.

One interesting thing that I saw in the Show Village was –what I would call – an urban infill home.  It was a modular home that was narrow and would fit into a narrow lot.  This was a unique style for a modular treatment.  One of the interesting features in the design was a screened-in porch/deck that included screen under the decking to keep mosquitoes out.  Great idea especially in warm, moist climates!

There were many celebrities there such as Mike Holmes, Bob Vila, Vanilla Ice and Bronson Pinchot promoting their DIY Network shows. Radio talk shows taping for their audiences back home were out in force.

I had a chance to catch up with my friends from This Old House – Norm Abrams and Tommy Silva.  I just have to say that Norm knows more about wood than anyone I have ever met.  We had a great conversation about the difference between western red cedar and eastern white cedar and how you want to use them.  Great stuff!

We also talked about the lack of paints with low volatile organic compounds (VOCs) especially in colors.  It led to an interesting discussion about our VOC scavenging gypsum product.

There seemed to be a large number of Brazilians and South Americans at the show this year.  It is not surprising since the economy in Brazil is very strong and building seems to be on the rise.  It has clearly become an international show.

Clearly we have seen changes at IBS but we remain hopeful for a return to the glory days!

The NAHB International Builders’ Show – A Constant in a Changing Landscape

Mike Loughery

Mike Loughery is Director, Corporate Marketing Communications for CertainTeed Corporation

Here we are once again, heading to the International Builders’ Show in Orlando, Florida.  In the days of the housing boom, you could get a feel for the attendance and enthusiasm by how packed the plane was and the fact that it was filled with builders and contractors.

The past few years have been tough though.  Attendance, which once peaked in the low one-hundred thousands, was a mere shadow of itself a year ago with about 47,000 walking through the turnstiles. 

What will this year hold?  Well, I’m sitting on the plane.  It’s packed and a good number of the folks seem to be in the building trades (albeit for the few families headed you know where!).  Enthusiasm?  Well, not sure yet on that one.  But I know that tomorrow I will enter the hall, see all the displays, and hear the buzz of business taking place.  There is nothing as gratifying as spending four days talking with the trades about the latest products and innovations in the marketplace. 

The temptation for some might be to shrink away and not exhibit.  However, we all have businesses to run and CertainTeed representatives find talking to an engaged audience, whether it’s 50,000 or 100,000 an excellent opportunity to showcase some of the industry’s most innovative new products.  Products that improve indoor environmental quality, energy efficiency, comfort and aesthetics will be showcased as well as our team of building scientists will be available at booth W4051 to answer your most challenging questions.

Feel like swinging a hammer or learning from our experts?  We have product installation demos going on outside in P3, showcasing blowing and spray foam insulation, decking, siding and solar roofing

Can’t make it to the show this year?  Well, you can still be part of the action through a special webpage dedicated to the IBS show which will have a live Twitter feed that you can follow.  You may want to bookmark www.certainteed.com/ibs  so you can refer to it over the next few days.

If you’re in Orlando this week, stop by and say hi.  Let us know how things are going for you in your market.

IBS 2011– The Builders’ Land of Oz

Tom Silva from This Old House at CertainTeed's IBS booth

I spent January 12 – 15 at the International Builders’ Show (IBS) in Orlando, Florida. This annual event is sponsored by the National Association of Home Builders (NAHB). I was amazed how global the show has become over the years not only with exhibitors but with attendees as well.  While the show is not as large as it has been in the past and the attendance is down, attendees were there with projects. Hopefully this is an indication that industry recovery is on its way.

This show is truly the Land of Oz for builders who’ve survived the poppy fields of the past three years. The show booths are exquisitely designed and display products and processes that improve the quality of and the efficiency of the building envelope.  But it is not just products that make the difference in the design, execution or renovation of projects; it’s the interaction of the products in the assemblies and the knowledge to execute the construction correctly.

To this end, many exhibitors included training and demonstrations as part of their exhibits.  Providing the knowledge of how to correctly create systems for efficiency in the envelope is key to successful tightening of a building. I presented a series of trainings on “Sustainability and the National Green Building Code”, “Selling Energy Efficiency”, and “Moisture and Mold Prevention in Building Assemblies” at the CertainTeed booth.  We were honored to have Tom Silva, general contractor for This Old House speak at our booth again this year.  Tom answered questions from the audience and shared some great information for professionals. Some of the issues that Tom discussed will be featured in future blogs.

Among the high interest products and systems in our booth this year were AirRenew™, a wallboard that removes formaldehyde and other aldehydes from the air;  Diamondback Tile Backer a high-performance tile backer that features a bonding technology that makes tile installation simpler, faster and less costly;  EnerGen™, a photovoltaic solar power roofing product that integrates with traditional asphalt roofing and our hybrid insulation system, discussed in a previous blog, which combines spray foam insulation, blown insulation and a vapor retarder to create a cost-effective way to create a thermally superior airtight seal in the wall systems.

With more that 1,000 exhibitors at the convention it was a bit like stepping out of the dark woods of the past three year construction market and into a bright and sunny field of poppies. As tempting as it was to inhale deeply and lay down for a rest, we know that it takes friends, courage, heart, and wisdom to make it all the way to the Emerald City.  For this weary traveler, at the end of these events, there’s no place like home.

Stay tuned for future blogs which may discuss how Pink Floyd’s Dark Side of the Moon predicted our recent construction slump and what it says about future housing starts.

 

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation