While at Greenbuild 2014, we asked our technical thought leaders the following question:
What is the most compelling thing happening in your universe with regard to sustainability?
Lucas Hamilton: The most compelling thing for me is transparency and transparency documentation. I think it is one of the coolest things going on because it drives human behavior. It drives consumer behavior because now they have a chance to choose materials that they can get information on and it drives manufacturer behavior because when you have to show the world what you are doing you are more inclined to make positive changes with regard to the impact you are having on the environment. It pushes and pulls and does it for all the right reasons and without mandate. It uses the best part of our human nature on both sides. I think five years from now we will look back and see just how much of an impact is has made on how we make and purchase products.