The 2012 American Institute of Architects (AIA) Convention and Design Expo Takes on the Nation’s Capital

 
 

Lucas Hamilton

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation

The 2012 American Institute of Architects (AIA) Convention and Design Exposition was held in Washington, D.C this year.  The show was jam packed with exhibitors and educational programs for architects and design professionals and, according to early estimates, attracted 30 percent more attendees than last year’s event which was held in New Orleans.  Could it be the location?  Could it be an improved building environment?  It is hard to say but the show appeared to be busy.

The Saint-Gobain booth this year had a listening room component and we had experts from several of our businesses CertainTeed, ADFORS, Grenite, Norton, SAGE, Saint-Gobain Glass, Saint-Gobain Solar, Saint-Gobain Performance Plastics and SolarGard who stood ready to help architects solve their unsolvable problems.  This was a new concept which created some interesting conversations in our ‘listening rooms’ – pod-like areas to sit and hold private conversations.

I was speaking with an architect in our booth about a variety of products and systems when he spied my name tag and exclaimed, “you’re the guy who does the webinars. It’s great to actually meet you.”  Since our webinars only provide a photo of me on the title page and frankly I’ve got a face made for radio, I was surprised that he would recognize me. He provided some valuable feedback about why he thought our CertainTeed webinar series, which is part of our Continuing Education program, provided him not only with valuable credits for his continuing education credentialing, but also information that he can put into practice as an architect.  I really appreciated the feedback and it’s rewarding to know that what we are sharing with people is helping them every day.

I would say that we are beginning to see an improvement in the design community especially from markets such as education, healthcare and multi-family housing.  At least Washington, D.C looked like building projects were in abundance.

If you have thoughts about the industry or comments about our CertainTeed webinar series, I would love to hear from you.

Engage! – The Challenge for Building Science Webinars

Lucas Hamilton

CertainTeed recently launched a series of free Building Science webinars geared to architects and building professionals.  The series qualifies for Continuing Education Units with the American Institute of Architects (AIA) and the U.S. Green Building Council (USGBC) and kicks off with a series on A Systems Approach for Residential Buildings

We received very positive feedback about the content but what the audience did not like was the platform for the webinar.  Participants were required to call in on the phone for the audio which tied up their phone lines. They preferred a voiceover internet protocol.  As a result, we researched and moved to a new platform to correct this situation and it has had a positive effect for all.

Since many of you may have experience with holding and/or participating in webinars I am asking for your input on some best practices with regard to platforms and content. Such as:

  • Are there types of webinars or subjects of webinars that have been more impactful or of greater value for you?
  • Are there platforms that are more impactful?

CertainTeed wants to improve the connection we are making with the audience and ensure that the content is being shared as fully as possible and that requires engagement. The challenge with a webinar over an in person presentation is in the ability to engage the audience.

The engagement is a critical aspect of the webinar because it is often in the engagement that the real ‘chestnuts’ fall from that engagement – not what is on the slides – and provides the most valuable application of the content.

Does anyone have any experiences to share on engaging audience during webinars? I would love to hear from you.

I invite you to join me for the webinar series and look forward to your feedback.

Lucas Hamilton is Manager, Building Science Applications for CertainTeed Corporation