Energen Display at International Builders' Show
When you look at the numbers, you wouldn’t necessarily think things were looking up. Attendance was down from last year, from 60,000 a year ago to 55,000. The number of exhibitors was down about 30 percent also. However, our leads were up 30 percent over last year and were just shy of the number we hit in 2007.
I have a couple of theories about why. The NAHB made an excellent decision to shut down one of the exhibit halls and condensing the 1,100 exhibitors into two halls. This made the traffic much denser. However, while density gives you volume through the aisles, it doesn’t necessarily translate into leads.
So what was it? Solar. It may have been raining and cold outside, but the interest and “energy” around solar and photovoltaics was definitely there. Now, the fact that we introduced our new Energen Photovoltaic Roofing product (available this spring) at the show may have helped substantially in our lead count, however, you could see immense interest in this area. We weren’t the only ones talking about it, but it was obvious that the crowds were drawn to what is becoming more and more of a hot-button topic in the green/sustainable movement.
It’s nice to see that manufacturers (ourselves included) aren’t shrinking and running for cover during the downturn. When sales are down, innovate and ready yourself for the upturn; that seems to be what some in the industry are doing!
Energy efficiency is the name of the game these days. Look at our friends at Hearthstone Homes in Omaha, Nebraska who are focused on energy efficient home construction . They’re doing innovative work like using 2 x 6 framing and guaranteeing energy bills to their buyers…or they pay the difference! Builders like Hearthstone are getting serious about not only building quality, but adding real, tangible value to the homes. We’re excited to be entering the solar frontier and proud to partner with folks like Hearthstone.
The industry’s heating up and in the end, the homeowner wins.
Mike Loughery is Director, Corporate Marketing Communications at CertainTeed Corporation.
11 Comments
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I was at the IBS! good times. You guys had a great booth!
Thanks for the hat.
Solar energy is one of the greatest ways to conserve energy and conserve cash.
There are some interesting points in time in this article but I don’t know if I see all of them center to heart. There is some validity but I will take hold opinion until I look into it further. Good article , thanks and we want more! Added to FeedBurner as well
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Mr. Loughery,
I am on the Board of Trustees of the Ardmore Free Library. We have held a kitchen tour for four years as an educational service to our community. This year we are interested in showcasing “green” solutions. Since most of the housing in our area is older, renovations are popular. We want to provide the information on products that are energy efficient, sustainable and environmentally positive. We would like to work with designers, suppliers and manufacturers in presenting the community with the case for going “green.” I can be reached at this email or (610) 520-2111. Pat Suplee