Mike Loughery is Director, Corporate Marketing Communications for CertainTeed Corporation
Here we are once again, heading to the International Builders’ Show in Orlando, Florida. In the days of the housing boom, you could get a feel for the attendance and enthusiasm by how packed the plane was and the fact that it was filled with builders and contractors.
The past few years have been tough though. Attendance, which once peaked in the low one-hundred thousands, was a mere shadow of itself a year ago with about 47,000 walking through the turnstiles.
What will this year hold? Well, I’m sitting on the plane. It’s packed and a good number of the folks seem to be in the building trades (albeit for the few families headed you know where!). Enthusiasm? Well, not sure yet on that one. But I know that tomorrow I will enter the hall, see all the displays, and hear the buzz of business taking place. There is nothing as gratifying as spending four days talking with the trades about the latest products and innovations in the marketplace.
The temptation for some might be to shrink away and not exhibit. However, we all have businesses to run and CertainTeed representatives find talking to an engaged audience, whether it’s 50,000 or 100,000 an excellent opportunity to showcase some of the industry’s most innovative new products. Products that improve indoor environmental quality, energy efficiency, comfort and aesthetics will be showcased as well as our team of building scientists will be available at booth W4051 to answer your most challenging questions.
Can’t make it to the show this year? Well, you can still be part of the action through a special webpage dedicated to the IBS show which will have a live Twitter feed that you can follow. You may want to bookmark www.certainteed.com/ibs so you can refer to it over the next few days.
If you’re in Orlando this week, stop by and say hi. Let us know how things are going for you in your market.