A recent study published by the Cornell University School of Hotel Administration provides empirical evidence that LEED-certified hotels make more money per room than non-certified competitors.
The U.S. Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED) rating system has guided the building industry’s turn toward sustainable design since 2000. From its inception, the question has never been is LEED good for the environment. That’s a given. The question has always been is LEED good for business. Certainly the hotel industry has already embraced sustainable design to varying degrees, but evidence supporting its business practicality will surely spur on future green efforts.
What Cornell researchers did for this study was compare the performance of 93 LEED-certified hotels to that of 514 comparable non-certified competitors and found that those certified had higher average daily rates and revenue per available room, at least for two years following the certification.
This is interesting news for the hotel industry. Until now there has been little data linking LEED certification to business performance. The Cornell University study’s findings mesh with McGraw-Hill’s 2013 Green Retail and Hospitality report, which looked at annual operating costs, asset value, and ROI. This data, coupled with USGBC’s new LEED scorecard specific to the hotel industry, could bring forth lasting change toward sustainably designed hotels.
As the manufacturer of a complete portfolio of gypsum board, insulation and finishing products, we share the responsibility to help hotels meet LEED credits. That’s why we offer building materials that allow hotels to effectively address important environmental issues like indoor air quality, thermal performance and acoustics.
It’s our perspective that the Cornell study will serve as a catalyst for hoteliers to support the construction of sustainably built hotels. The proof is in the Cornell report, the guidance is in the LEED scorecard, and the products are on the market. Seems like now is a good time for hotels to go green.