Builders Face New Focus on Healthy Homes


As any builder knows, it is extremely important to stay ahead of trends that are impacting the buying decisions made by potential homebuyers. These trends are always evolving and are impacted by many factors. An environmentally-conscious EcoBroker points out, “Home trends are driven by ever-developing technology, changing demographics and increasing interest in healthy and sustainable living.”  To make the most of these advancements, builders have an opportunity to offer the latest in healthy home products, creating a real advantage when working with the growing population of homebuyers focused on health and wellness.

Four Innovative Ways To Build Healthier Homes

According to National Center for Healthy Housing, homebuyers are looking for ways to maintain and create healthy homes when making purchasing and building decisions. Healthy homes are dry, pest free, contaminate free, ventilated, clean, safe and well-maintained. Below are five ways you can meet these healthy home standards:

  1. Switch your bulbs for a better night sleep.

    Sleep-friendly lighting: Natural light has long been understood to be an important component of interior comfort, and exciting new circadian lighting technology adds even more to the equation. New LED bulbs are designed to stimulate the human body’s natural circadian rhythms and improve sleep patterns through the color temperature of the light. The morning lamps give off a more concentrated blue/white hue to boost the natural waking cycle, and the evening lamps produce an amber hue to mimic soothing candlelight or fire.

  2. Naturally antimicrobial materials: Kitchens can be breeding grounds for dangerous bacteria and microbes of all kinds. Rather than inundating their homes with chemical cleaning products, homebuyers are opting for an ounce of prevention with antimicrobial surfaces like quartz and copper, both of which combine an appealing aesthetic, with a natural defense against bacterial growth. Copper is the first solid metal to gain EPA Public Health Registration and is being used to create antimicrobial sinks, faucets, hardware and even switch plate covers.
  3. Under-mounted sinks: Under-mounting helps minimize the potential for microbe growth by eliminating the bacteria-trapping lip between the edge of a standard drop-in sink, and the counter surface. Although this is not a new product innovation, it is becoming more popular due to health and wellness concerns.
  4. Residential builders need to be ready to respond to requests for healthier homes.

    Hardwood floors are a good option for homeowners with allergy concerns.

    Allergen-reducing flooring: Asthma and allergy concerns are some of the primary reasons for the rising popularity of hardwood over wall-to-wall carpeting in the main living areas of new homes. Hard surface flooring free of formaldehyde and other known respiratory irritants are becoming the standard.

Homebuyers want to know the products in their new home are actively supporting their health and wellness. From the floors to the kitchen sink, the right choices on your part will demonstrate to your potential customers that you know what matters when it comes to building healthy homes.


Plus: Air Sealing Strategies for Any Home.

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